Domestic Milk Powder Brands Promote the Performance Target of this Year

Beijing Youth Daily reporter learned that the rapid growth of domestic milk powder has actually begun from last year. According to several milk powder companies whose performance expectations have been greatly raised this year, the sales of Feihe milk powder have achieved 60% overall growth last year, and the growth rate of high-end milk powder has reached 241%. Junlebao milk powder sales also increased from 1.2 billion yuan in 2016 to 2.5 billion yuan last year, an increase of more than 100%.

"The overall decline started in 2009, and after falling to the bottom of the historical Valley in 2014, domestic infant milk powder has begun to warm up, and this trend will continue." Gao Hongbin, president of China Dairy Association, commented on the performance of domestic milk powder in the past year. Industry data show that domestic infant milk powder has begun to break through in 2017, with an overall increase of 8% in the whole year. < p > < p > gap: the domestic milk powder industry structure is far from stable < / P > < p > but some industry insiders pointed out that although the domestic milk powder sales have increased significantly, there is still a gap between the market structure and the developed market. "The overall market share of the top three milk powder industries in developed countries is 65% to 90%, while the concentration of the leading Chinese milk powder enterprises is only 27%. This means that the industry structure is far from stable, and the gap means space for development." Cai Fangliang, president of Feihe Dairy, said.

Viewpoint: Domestic infant milk powder is the safest food

Actually, the reason why domestic milk powder suffered a low ebb in the past few years can not avoid the melamine incident in 2008, which brought down the Chinese infant milk powder industry which had taken off at that time in an instant, followed by many years of cold winter market. It is also in the following years that foreign brand milk powder has entered the Chinese market in a large scale, gradually dividing up the market share of domestic milk powder. This year, it has been a decade since the melamine incident. Although most milk powder companies have deliberately avoided this sensitive topic, in fact, the whole industry hopes that this shadow will be completely reversed in ten years. Last year, the industry association also convened a gathering of mainstream milk powder enterprises in China. It is also hoped that the industry will work together to get out of the shadows.

According to the industry, in order to ensure the quality of domestic infant milk powder, China has adopted the most stringent regulatory measures for infant milk powder. According to the latest data from the State Administration of Food and Drug Administration, the qualified rate of domestic infant formula milk powder is 99.5%, which is far higher than other kinds of food. At the same time, some domestic milk powder actively exploiting overseas markets also actively participated in the sampling inspection of third-party testing institutions abroad to prove their innocence. Earlier this month, Mercury Aquarium, a third-party testing agency in Hong Kong, screened more than 1,000 kinds of toxic substances in 16 brands of infant milk powder sold in the local market. Eventually, Junlebao, the only domestic milk powder sampled and tested, won the "Green Fish" highest safety rating, which was regarded as the quality of domestic milk powder. In response, Liu Meiju, secretary-general of China Dairy Industry Association, said, "Under strict supervision, it can be said that infant milk powder in China is the safest food."

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