About drinkNova HUB
Get ready for the debut of drinkNova HUB, CBB 2026’s newest flagship zone. We’re putting the spotlight on the trio driving the industry forward: innovative ingredients, tech disruptions, and sustainable packaging. Whether you're a disruptive startup or an established innovator, drinkNova HUB is your platform to connect, collaborate, and turn bold ideas into commercial reality.
What We Offer (Our Services)
We provide a comprehensive launchpad to accelerate your market presence:
Inno Booth: Lightweight, "plug-and-play" booths with tasting counters
Inno Stage: 15-minute high-frequency pitches, focusing on pain points and breakthroughs.
Inno Tank: Data-driven industry radar features insights from Frost & Sullivan, Nielsen, Mintel, etc.
Inno Match: Social, net-working and matchmaking space with specialty drinks and snacks.
Media Promotion: Official and media exposure such us Livestreaming to amplify your innovation
Book Now: https://v.wjx.cn/vm/mzzfWjH.aspx
Who Can Join drinkNova HUB
• Industry Architects: Build corporate strategies with think tank expertise and chart growth in volatile markets
• Hop Geeks: Enhance beer taste and stability
• Flavor Architects: Develop innovative ingredients and functional solutions to reshape color, aroma, taste and nutrition
• Sterilization Experts: Deliver preservative-free freshness using HPP and other technologies
• Digital Pioneers: Optimize full-line efficiency with digital tools
• Packaging Carbon Reduction Officers: Advance sustainable and low-carbon packaging
• Any team or individual with small but meaningful innovations in raw materials, equipment, packaging or software etc
"Your every innovation, no matter how small, is defining the next generation of liquid food."
Book Now: https://v.wjx.cn/vm/mzzfWjH.aspx
Roadmap
• May 2026: Application opens
• July 2026: Booth selection and topic co-creation
• Aug 2026: Media warm-up and targeted invitations
• October 2026: CBB/drinkNova HUB Opening
Join CBB https://www.wjx.cn/vm/PEFgVMG.aspx
For more information on CBB 2026, please visit the official website: www.chinabrew-beverage.com, or follow us on WeChat as follows.
| Contact Us | |
| For exhibitors & visitors:Messe Muenchen Shanghai Co., Ltd.Tel: +86 21-20205624Email: icy.han@mm-sh.com | For media cooperation:Messe Muenchen Shanghai Co., Ltd.Tel: +86 21-20205635Email: cloris.liu@mm-sh.com |
