SWOT Analysis of Development of Environmentally Friendly Industrial Coatings

In the field of industrial coating, environment-friendly coatings have emerged in recent years, so the future of China's environment-friendly industrial coatings still has broad prospects for development, but because this type of coatings requires higher investment and higher technical level, and many domestic coatings enterprises have begun to increase investment in this field, so the future ring. The competition in the environment-friendly industrial coatings market will also be more intense.

Nowadays, the development trend of coatings in the world is to "5E", that is, to improve the quality of coatings, to facilitate construction, to save resources, to save energy and to adapt to the environment. The research of coatings should develop towards water-borne, high solid differentiation, high performance and functionalization. Environmental friendly coatings are the common expectation of people. Next, we use SWOT analysis method (SWOT analysis method), which lists the main internal strengths, weaknesses and external opportunities and threats closely related to the object of study, and arranges them in matrix form. Then we use the thought of system analysis to match various factors and analyze them, so as to formulate corresponding development strategies according to the research results. Planning and countermeasures, etc.) For you to analyze the advantages and disadvantages of environmentally friendly industrial coatings and opportunities.

Advantage

Environmental protection advantage is prominent, in line with policy orientation and development trend: according to experts, environmental friendly coatings will achieve rapid growth after breaking through key technologies, and in the next 5 to 8 years, environmental friendly coatings will account for more than 50% of the domestic industrial market. In this wave of industrial upgrading, the market structure of China's coatings industry will undergo tremendous changes. Nowadays, people's living standards are improving day by day. They pay more and more attention to environmental protection and health in their daily life. The demand for environmentally friendly coatings is also increasing. Secondly, as the research, production and application of environmentally friendly coatings in China are advancing at an unprecedented speed, new products emerge in endlessly, expanding the market space of environmentally friendly coatings. The emergence of this situation is also a rare opportunity to promote the development of environmentally friendly coatings. Under the premise of increasing demand for industrial production, China's paint industry has turned to the "green market" one after another and is unanimously optimistic about the future of environmentally friendly coatings. It is our duty to protect the environment, attach importance to the production of non-polluting products, advocate nature and pursue health. This will be a huge driving force for the development of China's environmentally friendly industrial coatings. The successful transformation of China's coatings industry is just around the corner.

Disadvantage

Price is on the high side: Taking water-borne industrial coatings as an example, the price of industrial anticorrosive coatings produced with domestic water-borne resins is 20% higher than that of similar oily coatings, and 30% higher when imported water-borne resins are used. Due to the current coking, energy, oil refining, chemical fertilizer and other industries using industrial anticorrosive coatings, in the context of overcapacity, new environmental protection policies, the benefits are not good, high-price water-based industrial coatings do not catch cold.

Industry-related talent shortage: The production technology of oil-based industrial coatings has become mature, while the market technology of environment-friendly industrial coatings such as waterborne polyurethane coatings, waterborne epoxy coatings and waterborne acrylic coatings are in the mature stage, and industry talents need to be cultivated. The market share is relatively low and the competition is fierce. Because of the price and process maturity, many chemical enterprises still use a large number of oil-based industrial anticorrosive coatings in anticorrosive engineering. Under the relatively low market share, more and more enterprises begin to involve in environmentally friendly industrial coatings, such as Lanling, Guanghui, Chengguang, Suzhou Jiren, Xionglion Science and Technology, Shark Shark Stock, Jizhong Chemistry, Platinum Ensel, Jinming Waterproofing, All Aixi, Runli Chemical, Huicai Coatings, Sanyin Coatings, Obersen Coatings, Fumei-Austrian Coatings, etc. Research and development of industrial coatings for sex industry. With more and more enterprises involved, the competition of environment-friendly industrial coatings will become more intense in the future.

Opportunity

Environment-friendly industrial paint started late in China. With the improvement of national environmental protection laws and regulations and the increasing awareness of environmental protection among coating enterprises and the public, it is imperative to develop water-based environmental protection coatings. Traditional architectural coatings and automotive electrophoretic primers have been widely waterborne. At present, the technology of environmentally friendly industrial coatings is becoming more and more mature. It has been gradually applied in wood furniture, automobiles, containers, construction machinery and other fields.

In recent years, the air quality in China has deteriorated seriously, which has further promoted the process of environmental protection construction in China. The introduction of a series of national environmental protection policies and measures has provided protection for environmental protection. However, policy support alone is not enough. It is necessary to promote the rapid development and use of a series of environmental protection materials through scientific and technological progress in order to truly solve the contradiction between environmental protection and development. Faced with increasingly stringent environmental protection policies, no matter the raw material suppliers of coatings, or the production enterprises of coatings and coatings equipment, the transformation and development of environmental friendly industrial paints and other environmental protection products are accelerated.

 Threat

The brand coverage of foreign coatings giants is relatively high: at present, the major coatings enterprises abroad have more than three wholly-owned or joint-venture coatings enterprises in China. In the field of environmentally friendly industrial coatings, foreign-funded enterprises have stronger technological advantages.