Tianmao International 'Minority Countries' accelerated growth of 618 transaction

According to Skycat International Data, "Minority Countries" collectively show strong explosive force, far surpassing the traditional export powers of the United States, Japan, South Korea and Australia. Tianmao 618 has proved once again to be the best growth opportunity for overseas brands in the first half of the year. Traditionally, strong export powers still have strong transactions, and "minority countries" are in full swing. According to Skycat International data, since June 16, Skycat 618 has entered the sprint stage, and the export "minority countries" in Europe have shown a strong explosive force collectively. The turnover growth rate is far faster than that of the traditional export powers of the United States, Japan, South Korea and Australia. Benefited from the overall outbreak of European cosmetics consumption. Russia, Austria, Finland, Greece, Hungary, Portugal, Netherlands, Czech Republic, Norway and Israel were among the top 10 countries in the first hour of the 16-day sprint.

From obscurity to liking, with the help of Tianmao International, Russian brand has entered the vision of Chinese people in 618 this year, and has leaped to the top of the world with a growth rate of more than 500 times over the same year. The brand of Librederm, the most effective essence of the cosmetics brand, and the KDV brand purple sugar are the two most popular products that Chinese people like to buy. In contrast, Austria, which owns Swarovski, has changed its past situation of supporting a country by a brand. In the first hour of this year's 618 sprint, Austria ranked second with a year-on-year growth rate of 20168%, 40 times the growth rate of Tianmao International's overall turnover of 500% in 2018, thanks to the overall outbreak of 55 brands. At present, there are 55 Austrian brands in Tianmao International, including Lomography, AKG, hogl, Manner, Amaroy, RAUCH, Scoot & Ride, Snack Fun, etc., covering more than 20 categories of jewelry, watches, digital, women's shoes, snacks, coffee cereals, children's toys, alcoholic drinks, etc.

It's rise with the national brand is the killer of Europe's "niche" Tmall 618, Finland's LUMENE (excellent ting) sleep, Greek Korres (conosi) yogurt cleansing milk, Hungary Omorovicza queen water, Portuguese Prozis high protein energy bar, Holland PHILPS electric toothbrush, Czech Dermacol (damask) Concealer foundation, Norway Lifeline Care deep-sea fish. Oil and Israel's Silk'n Hair Removal Instrument are both popular products of this year's Skycat 618.

Tmall International's "national explosive fund" is still hot. Spain's popular brand of sunscreen brand Isdin sells 35000 anti aging sunscreen water for 10 minutes. Japanese brand city wild doctor 10 minutes over 618 last year's first day sales; Italy cosmetics brand KIKO star single product 4 Department small clarinet lipstick 30 points sold 30 pieces, 10000 pieces; Spanish brand martiderm star single product beauty. Nearly 100,000 units were sold in the first hour.

Grasp the best growth opportunity of Tianmao 618 in the first half of this year to become a global brand consensus. In order to catch up with Tianmao 618, the brand has been stepped up in the goods, supply chain and logistics system. In April this year, more than 50 overseas groups applied to Tianmao International for "rapid entry", which brought forward the original plan of entering Tianmao 618 in the second half of this year.

With the help of Tianmao 618 to test the water market in China, it can reach Chinese consumers directly and improve the brand's popularity in China, thus rapidly opening up the Chinese market, which is particularly important for new overseas brands. In 2019, overseas brands continued to maintain the momentum of accelerating their entry into Tianmao International. Before 618, more than 270 brands from 12 overseas countries entered Tianmao International, up 65% year-on-year, of which European and Asian brands accounted for the majority.