How about the cleaning effect of the electric toothbrush?

More and more people are willing to choose and try electric toothbrushes. Can electric toothbrushes really produce good teeth?

As long as the charged toothbrushes are put into their mouths, it can achieve many functions such as automatic cleaning and massage. With the upgrade of fees and the improvement of people's oral health awareness, the market of electric toothbrushes is expanding at an undeniable rate. More and more people are willing to choose and try electric toothbrushes.

A data show that in this year's "618" e-commerce year, electric toothbrushes played the role of black horse. Only on the platform of Tianmao, the "618" sold 14,051 in the first minute of its opening, with sales exceeding 400,000 in 16 hours.

At present, with the increasing competition of domestic electric toothbrush market, a battle between teeth is beginning. Why are electric toothbrushes so popular? Can their claimed versatility really produce a good tooth? With questions, the reporter interviewed.

In the recent "618" mid-year shopping festival, Xiao Chen, working in an Internet enterprise in Hangzhou, took advantage of promotional concessions, bought three electric toothbrushes, one for his own use, and two for his parents.

"Electric toothbrushes have been very popular in the past two years, and colleagues and friends around them are basically using them." Xiao Chen said that brushing teeth for a long time in peacetime, hands will be sour, will also brush dirty, electric toothbrush does not exist this problem.

Unconsciously, electric toothbrush has become a new hot commodity. Relevant statistics show that from January to April 2019, the number of consumers buying electric toothbrushes in Taobao Tianmao increased by 175% compared with the same period last year. Journalist found that in Saijiatian Cat Flagship Store, a sonic charged electric toothbrush with four brush heads and a discount price of only 69 yuan became a pop-up product. Within two days, sales quickly broke through 15,000 pieces. In fact, since March this year, the daily sales of Saijiatian Cat's flagship store have increased four times. Not only Saijia, but also Fupai, a cutting-edge brand, has sold nearly 40,000 units in the opening two days of "618".

Many analysts are optimistic about the market prospects of electric toothbrushes, and think that there is a larger development space in this industry.

According to the Prediction of Supply and Demand and Research Report on Investment Strategies of China Electric Toothbrush Industry from 2017 to 2022 published by Zhiyan Consulting, the market scale of China Electric Toothbrush Industry will reach 50 billion yuan in 2020. According to the consumer survey of electric toothbrushes in 2018, 57.6% of the consumers are women, mainly young and middle-aged. The proportion of consumers aged 21-30 is nearly half. The income level mainly concentrates on 3000 yuan to 7000 yuan per month.

In addition, according to the "Research Report on the Body-building (Personal Protection) Electrical Industry 2018" published by China Home Appliances Association, the retail sales of electric shavers, hairdressing and nursing appliances and electric toothbrushes in China increased by 24% and 40% year on year in 2017. Among them, the retail sales of electric toothbrushes increased 92% year on year. It is worth mentioning that the increase in sales of electric toothbrushes since this year has also benefited consumers in cities below the third and fourth tiers. According to Taobao Tianmao's data, the number of consumers buying electric toothbrushes in cities below the third and fourth tiers in 2019 increased by 228% compared with the same period last year, and the growth rate was almost 1.5 times that of consumers in the whole country. In 2003, Ronin founded Ningbo Saijia Electrical Appliances Co., Ltd. and its business scope gradually extended from toothbrush disinfector to electric toothbrush field. "Electric toothbrushes penetrate 50% in the United States, 40% in Japan, and only 5% in China. The market is undoubtedly vast." Ronin said.

He said that the choice of toothbrush motor means the choice of technical line, and different technical line will lead to different costs of electric toothbrush, and the price will naturally change. "There are hundreds of kinds of motors used in electric toothbrushes. Different motors lead to different technologies, such as integral vibration, shimmy separation, rotation, magnetic suspension and so on, as well as differences in additional technologies such as APP Bluetooth connection, radio frequency, NFC, etc., which will also show in price."

From the current overall market structure of electric toothbrush, foreign brands occupy most of the market share, Philips and Ole B firmly occupy the first two places in the market. According to the data of China Business Industry Research Institute, in March this year, the top ten brands of online retail of electric toothbrushes were Philips, Ole B, Shuke, U-smile, Gidden, WORMS, Mengya, Bayer, Sushi and Magic toothbrushes. Among them, Philips electric toothbrush ranks first in the online retail market, and its market share accounts for 1/3 of the overall online retail market of the electric toothbrush industry.

In the face of broad market prospects, domestic brands are also constantly making efforts. According to incomplete statistics, at present, dozens of domestic brands have devoted themselves to the field of electric toothbrush, and the price has been lowered from hundreds of thousands of yuan in the past to one or two hundred yuan. Reporters in Taobao saw that the largest sales of an electric toothbrush price only 67 yuan, monthly sales of up to 300,000 +.