Henan will continue to enhance the ability of agricultural industry

What are Henan's explorations in poverty alleviation of agricultural brands? How to improve the quality of poverty alleviation work of agricultural brand? On July 17, Henan Provincial Agricultural Brand Poverty Alleviation Spot Meeting was held in Queshan County, Zhumadian.

Dahe Network reporters were informed at the meeting that since 2016, Henan has taken the lead in putting forward the new concept of poverty alleviation by agricultural brand in the whole country, implementing the industrial poverty alleviation campaign of "inserting brand wings into agricultural products in poor areas" and the brand promotion campaign of "promoting supply and demand ties, helping brand take off", actively exploring and initiating in the field of poverty alleviation by agricultural brand. 

Up to now, Henan Province has issued 400 well-known agricultural brands, of which 41% are in poor areas, 4429 are in "three products and one standard", of which 42% are in poor areas. Poverty alleviation by agricultural brand has become an important content and a strong grasp in the work of poverty alleviation in the agricultural and rural areas, which effectively provides new hematopoietic energy for poor areas. At the meeting, Zhang Huarong, director of China Green Food Development Center, praised the "Henan Model" of poverty alleviation by agricultural brand. Zhang Huarong said that the "Henan model" of agricultural brand poverty alleviation is worth learning from the whole country. Meanwhile, China Green Food Development Center will continue to pay attention to and support Henan agricultural brand development and brand poverty alleviation. He hoped that Henan will continue to strengthen practical exploration, and then for the "three products and one standard" brand development represented by green food. Brand poverty alleviation has made new contributions.

"Our province is a big agricultural province. Poverty alleviation by agricultural industry has become an important way to overcome poverty in poor areas and an important grasp for the poor people to increase their income and become rich." At the meeting, Shen Yanping, director of Henan Province's Agricultural and Rural Department, gave an example. The province actively carried out brand poverty alleviation and promoted the upgrading of agricultural characteristic industries in poverty-stricken areas through brand guidance. For example, "Lankao melon" was registered as a geographical indication of agricultural products, and after it was sold from Beijing suburbs to Shangchao in the city, the price was raised by 30%; "Zhengyang peanut" was obtained. After the registration of geographical indications of agricultural products and the base of green food raw materials, Luhua Group, which ranks first in the world in peanut oil production, has landed in Zhengyang, and the peanut industry in the county has stepped up to a new level.

Shen Yanping emphasized that the next step is to strengthen leadership, improve system, strengthen propaganda, highlight green development, base establishment and typical demonstration, and create "three products and one target" in the process of work promotion around the theme of prosperity of rural industry and high-quality development of agriculture, combined with the advantages of local agricultural industry and product characteristics. ” Agricultural brand development atmosphere strives to cultivate, certify, launch and drive one party, actively promote the construction of agricultural brand and brand poverty alleviation work to a new level, so that agricultural brand in the great practice of poverty alleviation and even Rural Revitalization play a greater positive role.