H&M Beauty to Expand into Malaysia

H&M Beauty is due to launch in Malaysia in the autumn, Cosmetics Business can confirm.

The fast fashion retailer broke into the beauty market in 2015 with the launch of a comprehensive make-up collection comprising around 700 products.

Available in 900 of its stores worldwide, consumers in countries such as the UK, US and Australia have been able to buy products for hair, face and body, as well as fragrance.

The range has been available in Singapore – H&M Beauty’s first Asian market – since 2016.

When H&M launched its beauty collection in Singapore, there were two special subsidiary collection launches including a premium body care line and its Conscious range of Ecocert-approved sustainable cosmetics.

No further product details for the Malaysia launch have been revealed.