Resisting the Continuous Spread of Japanese Freight Movement DHC

Recently, due to the insulting remarks of Japanese DHC, some H&B stores dropped DHC and stopped selling the brand-related products.

With the continuous spread of the boycott campaign against Japanese cargo in Korea, domestic cosmetics brands are attracting more and more attention.

According to H&B store industry news, Japanese cosmetics performance is declining. Recently, due to the insulting remarks of Japanese cosmetics company DHC, some H&B stores dropped DHC and stopped selling the brand-related products. According to lalavla, sales on August 10 fell 4.9% from the same day last week and 1.5% from the same day last month. The turnover of famous Japanese brands such as Kiss Me and Hada Labo of Olive Young decreased by 8% from the same month to the same period last month.

So far, more and more attention has been paid to the related products which can replace well-known Japanese products. Korean cosmetics enterprises have attracted much attention. Bro&tips, BRTC, Felipella, Mystery Shang and JUNGSAEMMOOL are the representative brands concerned.

Bro&tips is a domestic male cosmetics brand of Emory Pacific. Recently, Oriental Shenqi Yunhao was invited to act as a spokesperson to launch full-effect products according to different skin qualities, which attracted attention because it replaced the Japanese male cosmetics brand ULOS.

BRTC's "anti-pollution makeup remover oil" has aroused heated discussion because it replaces DHC's makeup remover oil. The product is approved for its soft plant essential oil and original patent ingredient, no tightness, moist skin and resistance to haze.

Mystery Shang, Felipela, Coleo have attracted much attention for replacing Kiss Me and other Japanese cosmetics products. They are welcomed by women in their twenties. Recently, there has been a buying frenzy on social platforms.

JUNGSAEMMOOL is a brand that can replace Japanese makeup products. In particular, "Essential Skin Nuder Cushion" has become a popular product in the beauty forum community because of its moist, lightness and excellent concealer.

Industry insiders said that "in the past, domestic cosmetics were squeezed by overseas brands, and products were often not recognized. Recently, under the opportunity of boycott of Japanese goods, the popularity of domestic cosmetics brand is rising, which is leading the market trend."