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Home > News > Food Industry News > Heilongjiang green food labeling products amounted to 2700

Heilongjiang green food labeling products amounted to 2700

ECHEMI 2019-08-30

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In recent years, Heilongjiang's brand building of agricultural products has accelerated, and the province's high-quality agricultural products and high-quality food have developed rapidly. The planting area of green organic food has reached 80.46 million mu, the overall pass rate of national inspection of agricultural products is 98.78%, the effective use of green food labeling products in the province reaches 2700, and the effective use of organic food labeling products reaches 600. At present, the brand of agricultural products has become the first-class representative of international standards and China. Reporters learned from the Agricultural and Rural Department that Heilongjiang is currently building 16 national green, high-quality and efficient demonstration counties with an area of 10.984 million mu. Construction of the "Internet + agriculture" high standard demonstration base 1600, the implementation area of 4 million 246 thousand acres. In 2018, 10 regional public goods brands and 10 enterprise brands of agricultural products were selected. The brand value of "Wuchang Rice" reached 67.793 billion yuan, ranking sixth in the comprehensive ranking of regional brands (geographical indications products) and the first in the rice category in China. Actively promoting cooperation with Alibaba Group, we have reached 19 cooperation projects in 5 categories, including 7 contracted projects. With the cooperation of Tianmao, we have established the provincial agricultural industry official flagship store (the highest level flagship store of Tianmao), "Longjiang flavor" characteristic product supermarket. Since this year, the marketing network of Qiaofu Dayuan Agricultural Co., Ltd., Wuchang City, which has been appraised as the "National Key Leading Enterprise of Agricultural Industrialization", has covered more than 200 cities in China, such as Beijing, Shanghai, Shenzhen and Guangzhou, so as to achieve online and offline integrated communication, and the brand awareness has been constantly rising. This year, Qiaofu Grand Court further increased investment in the construction of product traceability system and GMP production and processing standards, striving to reach the world's leading rice production standards, and to prepare for building China's first rice brand.

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