The market scale of China's cosmetics industry will reach 43.2 billion yuan

From the perspective of online retail sales of the cosmetics industry, the market pattern of the cosmetics industry has changed greatly in 2019.

The global economy has warmed up in recent two years, which has led to a rebound in cosmetics consumption. With the rapid growth of China's economy, China's cosmetics consumption has also risen rapidly. In 2013, China surpassed Japan to become the world's second largest consumer of cosmetics. In an era when people pay more and more attention to their own image and appearance, cosmetics have become a more and more rigid demand. From 2012 to 2018, the retail sales of cosmetics in China maintained a steady growth trend. From 2012 to 2016, the growth rate of the retail sales of cosmetics in China declined continuously, and increased significantly by 2017. In 2018, the retail sales of cosmetics in China reached 261.9 billion yuan, an increase of 9.6% compared with the same period last year. From January to August 2018, the retail sales of cosmetics nationwide reached 189.3 billion yuan, an increase of 12.7% over the same period last year. It is estimated that the retail sales of cosmetics nationwide will exceed 270 billion yuan in the whole year of 2019.

After statistical collation, the proportion of cosmetics consumption in retail sales of commodities in 2012-2018 is very stable, and the proportion is maintained at about 0.75. Cosmetics consumption accounted for 0.77% of retail sales in 2018. From January to August 2019, the retail sales of cosmetics in China accounted for 0.81%. 

Modern makeup as a cosmetic skill, is an art of "image beauty", which is to use cosmetic products to modify the face and "enhance strengths and complement weaknesses" to achieve beautification effect. To a large extent, it can make up for the beautiful regret brought about by women's physical and age defects. Generally speaking, makeup can be divided into facial makeup, eye makeup, lip makeup, nail products, etc.

cosmetics sales growth, partly due to the large increase in cosmetics market sales. From the perspective of the online retail sales of the cosmetics industry, the market pattern of the cosmetics industry has changed greatly since 2019. Perfect diary market share jumped to the second place, after Mecca. In March 2019, the TOP10 brands of online retail makeup are: Enchantment, Maybelline, Perfect Diary, Dior, Saint Laurent, Armani, Zhiyouquan, Kaziran, Estee Lauder and Givancy. Among them, Mecco brand makeup market accounted for the largest proportion, and its online retail market share reached 2.8% in March. Secondly, perfect diary brand makeup and Maybelline ranked second, accounting for 2.7%. Overall, sales of the top ten brands accounted for 21.1% of the online cosmetics industry, which was higher than the concentration of the cosmetics market in 2018.

Data show that China's cosmetics market is developing rapidly from 2012 to 2017, with an annual composite growth rate of 13.7%, higher than the overall cosmetics market growth rate. It is expected that the market will maintain a compound growth rate of 12% in the next five years, and the market scale of China's cosmetics industry will reach 43.2 billion yuan in 2019.

1. Consumption upgrading of high-end cosmetics market is growing rapidly with the upgrading of the structure of The mainstream of fees, despite the obvious advantages of international brands in high-end cosmetics, local brands break the monopoly of international brands in high-end areas and develop national high-end brands is the inevitable trend of the development of China's cosmetics industry.

2. The market share of domestic brands has been increasing. At present, the development of China's cosmetics market has initially presented the development characteristics of Korean and Japanese cosmetics market, and the market share of local cosmetics brands is showing a steady upward trend, constantly seizing the market share occupied by international brands.

3.The booming development of cosmetics social e-commerce. Currently has more than one million cosmetics self-Media numbers in operation. In addition, small red books, live broadcasting platforms, tremolo and so on have led to the birth of a large number of online red IP cosmetics brands. And the deep cooperation between enterprises and NetRed IP has become normal. These cosmetics bloggers have a strong fan economy, and their recommendation greatly affects consumers'buying behavior.