The charm of Chinese market from the choice of a multinational beauty giant

Foreign companies are specialized in the development of high-end cosmetics for the Chinese market. In the future, they may have more close to Chinese consumers in recent years, China has become the second largest cosmetics market in the world. With a market scale of about 300 billion yuan per year, the cosmetics industry has attracted much attention. According to the industry introduction, foreign businessmen are specialized in the development of high-end beauty products for the Chinese market. In the future, they may have a "version 2.0" closer to Chinese consumers. Recently, French jiaoyunshi, a multinational beauty giant and the world's leading high-end skin care brand, announced in Shanghai that it will establish its first overseas laboratory in Shanghai, China, and is expected to officially put into operation in the second quarter of 2020. In the future, starting from this 500 square meter Shanghai laboratory, more research results and products with Asian and Chinese concepts will go global. In the autumn of 2019, French Jiaoyun poetry announced an important decision in Shanghai. China has a population of nearly 1.4 billion. With the increase of middle-income groups, the demand for skin care and cosmetics is gradually covering the whole age group, and the consumption potential is constantly released. Benefit from the expansion of the Chinese market, such as jiaoyunshi and other multinational beauty giants in China, deep cultivation, flowering, and results. Statistics show that in recent years, jiaoyunshi's sales in China has maintained double-digit growth. According to the relevant research of the enterprise, the demand of Chinese consumers for beauty make-up is becoming more and more high-quality. The laboratory moved forward to China, which is expected to be closer to the growing Chinese people who love America.

"Chinese consumers are more and more inclined to pursue higher quality products in terms of beauty demand, and the proportion of spending on anti-aging is higher than other global markets. China has become the largest market of jiaoyunshi in the world. We find that the demand of Chinese consumers for product functions changes with each passing day. This requires us to listen more attentively to the voice of consumers. " Zhong Xiaoming, executive vice president of France's jiaoyunshi Greater China region, said. In the increasingly fierce global beauty market competition, innovation is the core competitiveness of enterprises. It is estimated that the birth of each new product of jiaoyunshi depends on the exploration and analysis of more than 1000 raw materials by more than 80 R & D personnel, and has passed at least 100 tests and experiments. In the 1950s, when the company was founded in Paris, the research team has been working in the field of plant extract skin care for a long time, forming unique advantages in the global peers. About 20 years ago, the company began to aim at R & D innovation specifically targeting the Asian market, and a "V face artifact" by "fans" came into being. "After the establishment of overseas laboratories in China, R & D teams can get more product R & D inspiration and better integrate 'Chinese elements' into product R & D," said Zhong Xiaoming. According to him, the jiaoyunshi laboratory, located in Jing'an District, Shanghai, will be built under the guidance of the global laboratory, which will help enterprises better understand the skin demand in Asia and the demand of Chinese consumers, and conduct in-depth market research and product function test in China. In recent years, Shanghai has accelerated the construction of a science and technology innovation center with global influence. By the end of August this year, 701 regional headquarters and 451 foreign R & D centers had been introduced into Shanghai. According to the Shanghai Customs import and export food safety department, 90% of the world's famous cosmetics brands have been imported into the Shanghai Customs area. Major enterprises have set up R & D centers in Shanghai to further explore the Chinese market, among which European, American and Japanese enterprises are the most prominent. International Beauty giants have successively set up overseas laboratories and R & D centers in Shanghai, which is also a high affirmation of the city's scientific and technological innovation atmosphere and business environment. On the eve of national day, the ceremony of signing and commencement of major projects in Jing'an District of Shanghai was held in Shibei hi tech Industrial Park. There were 10 projects signed on the same day, with a total investment of more than 10 billion yuan, including jiaoyunshi related projects. According to Shanghai Jing'an District Commission of Commerce, it is planned to add more than 5 regional headquarters of multinational companies every year in the future. During the 14th Five Year Plan period, the regional headquarters of multinational companies in the region will break through 100. Meanwhile, the brand radiation and influence of "Shanghai service" will be further expanded, so that the scale effect of professional services will be significantly enhanced, and more than 10 global service institutions will be added every year.

For example, Pfizer and JD Power have praised the good business environment and efficient and high-quality government services of Jing'an in Shanghai. "[Jing'an] district government gives strong support to enterprises in relevant projects and fully considers our actual situation and specific demands." Zhong Xiaoming revealed that at present, there are two legal subjects of jiaoyunshi in China, and another two new legal subjects will be set up in Jing'an District of Shanghai, as well as the regional headquarters in China. The Chinese market is very important and we are confident in the future of the Chinese market. " So says the Chinese executive of the French company.