Aix-en-Provence, France – September 2026
Laboratoire PYC announces the launch of Blue Cell Elixir, a powdered nutricosmetic food supplement designed for brands looking to enhance their premium offering.
Developed and manufactured in France, the concept combines peptide science, absorption technologies and a sensory experience in a distinctive daily ritual.
Blue Cell Elixir: cellular beauty as a daily ritual
Positioned in the cellular beauty segment, Blue Cell Elixir brings together nutrients associated with key skin functions: normal collagen formation, protection of cells from oxidative stress, and cell division and specialisation.
The formula combines 500 mg of Novastyne® Glow, a new clinically evaluated advanced peptide complex, with liposomal vitamin C, zinc, niacin, biotin and vitamin A in the form of retinol. It gives brands a clear, science-led and premium communications platform.
Packaged in a stick, one 2 g dose of Blue Cell Elixir is mixed with 100 mL of water. The powder creates a blue drink, the concept’s visual signature.
Novastyne® Glow, the peptide active ingredient at the heart of the formula
Developed by Novactiva, Novastyne® Glow is a peptide-amino acid complex derived from collagen. Blue Cell Elixir provides 500 mg per daily dose.
This active ingredient was designed to support the skin’s natural renewal processes.
The Novastyne® Glow ingredient was evaluated in a randomised, double-blind, placebo-controlled study involving 66 volunteers. Skin parameters were measured after 30 and 60 days of supplementation at 500 mg per day.
Clinical results measured in 30 to 60 days
Instrumental measurements carried out as part of the Novastyne® Glow study revealed significant changes in several skin parameters:
- Skin hydration: +6.5% after 30 days and +9.1% after 60 days.
- Skin elasticity: +2.8% after 60 days.
- Appearance of wrinkles after 60 days: depth −7.9%, surface area −9.5%, length −4.4% and roughness −4.1%.
- Firmness: a 3.8% reduction in skin deformation after 60 days, an indicator associated with firmer, more resilient skin.
Perception questionnaires also showed that 96.9% of participants felt their skin was firmer and more radiant, while 94% felt it was more hydrated.
Two technologies to optimise active ingredient delivery
Blue Cell Elixir combines an advanced peptide complex with liposomal vitamin C, two technologies that optimise stability and availability.
- Sustained absorption: in an in vitro Caco-2 intestinal model, Novastyne® Glow demonstrated controlled intestinal transport for gradual absorption over time.
- Enhanced bioavailability: the liposomal vitamin C in Blue Cell Elixir is encapsulated in phosphatidylcholine vesicles that protect it during storage and its passage through the digestive system. A clinical study of this ingredient demonstrated approximately 30% greater total plasma exposure than conventional vitamin C, as well as significantly higher blood concentrations 10 and 24 hours after intake.
Health claims authorised in Europe
The micronutrients complement the peptide approach with well-established nutritional benefits. The formula supports the following claims:
- Vitamin C contributes to normal collagen formation for the normal function of the skin.
- Zinc, vitamin A, niacin and biotin contribute to the maintenance of normal skin.
- Vitamin C and zinc contribute to the protection of cells from oxidative stress.
- Zinc contributes to normal DNA synthesis and has a role in the process of cell division.
- Vitamin A has a role in the process of cell specialisation.
- Niacin contributes to the reduction of tiredness and fatigue.
A blue signature that turns daily intake into a beauty ritual
Evoking purity, precision and innovation, the blue colour gives Blue Cell Elixir an instantly recognisable identity. It transforms daily intake into a distinctive premium ritual.
This sensory dimension extends the scientific innovation and enables brands to build a cohesive universe around cellular beauty, from evidence to everyday use.
Vision
“Since 2010, our vision of nutricosmetics has remained consistent: combining scientific expertise with consumer insight to create effective, desirable and naturally inspired beauty-from-within solutions. Documented active ingredients, optimal dosages, clean-label formulations and an enjoyable experience: we continuously advance our expertise to offer brands ever more relevant and innovative nutricosmetic solutions.”
Aurélie DE SCHUYTENEER, Marketing & Communications Manager, Laboratoire PYC
A turnkey solution, customisable for every brand
Available as a white-label solution, Blue Cell Elixir can be customised to suit each partner’s positioning, target markets and regulatory requirements.
Since 2010, Laboratoire PYC has supported brands at every stage of launching their nutricosmetic innovations:
- Selection of active ingredients and nutritional formulation;
- Flavour development and sensory optimisation;
- Regulatory validation and adaptation of messaging;
- Industrial trials, manufacturing and packaging in France;
- Support from concept through to market launch.
Key facts
- Blue Cell Elixir is a premium nutricosmetic powder to be mixed with 100 mL of water.
- Each 2 g dose contains 500 mg of the Novastyne® Glow peptide complex.
- Novastyne® Glow was evaluated in a randomised, double-blind, placebo-controlled study involving 66 male and female volunteers.
- The formula combines peptides, liposomal vitamin C, zinc, niacin, biotin and retinol.
- The solution is available as a white-label product and can be customised for every brand.
About Laboratoire PYC
For more than 40 years, Laboratoire PYC has developed and manufactured food supplements, powdered functional beverages and protein products for the nutrition, health and wellness markets. The company supports brands with formulation, flavour development, regulatory compliance and the industrialisation of innovative products for international markets. ISO 22000 certified, Laboratoire PYC develops and manufactures its solutions in France.
About the Solina Group
Laboratoire PYC is a subsidiary of the Solina Group, a global player in the ingredients industry.
The group employs 5,000 people across 50 production sites and R&D laboratories in 19 countries, primarily in Europe and North America.
Press and project enquiries
Aurélie DE SCHUYTENEER – Laboratoire PYC
Marketing & Communications Manager
aurelie.deschuyteneer@laboratoire-pyc.com
www.laboratoire-pyc.com
