Enterprises should improve the loyalty of Korean brands in American market

In order to improve k-beauty's competitiveness in the U.S. market, it is necessary to strengthen brand communication. According to the forecast of the New York branch of Korea Trade Association, online and offline marketing is becoming more and more important in the U.S. market. In particular, the continuous expansion of k-beauty needs to continuously spread the advantages of unique categories and the strategies of contacting consumers in various scenarios. That is to say, we should give priority to the communication of all brands and spread the brand stories and values. According to the report, it is constantly predicted and analyzed that the high-profile k-beauty expansion trend in the world is shrinking dramatically in the United States recently. Although the creative air cushion, step-by-step skin care and lovely packaging design launched by nbspk beauty are being supplied to the main channels, American consumers do not understand the differences between brands.Based on the fact that most brands and products from some retail stores are mixed and displayed in k-beauty area. According to the report, we should highlight the differences between brands, approach American consumers, link brand stories and values, and build brand loyalty. "K-beauty's continued expansion in the U.S. market faces many challenges, so it needs to develop a strategy that meets the preferences of U.S. consumers," said a person from the New York branch of the trade association. In addition, according to Euromonitor survey data, in 2018, the cosmetics market in the United States reached US $89.574 billion, with an average annual growth rate of more than 3.4% from 2013 to 2018.