Korean cosmetics enterprises overcome the limitations of customized cosmetics

Meritz comprehensive financial securities Yang Jihye researcher recently released a report that the future custom cosmetics can be overcome by combining the IT technology with the beauty instrument based on big data. From March 2016, South Korea began to promote the customized cosmetics demonstration project. On March 14, 2020, the customized cosmetics system will be implemented. At present, cosmetics specialty stores and 52 domestic duty-free stores in 30 South Korean special tourism zones such as Mingdong and Jeju are selling customized cosmetics. Including mixed skin care products, aromatics, cosmetics and other categories. Most of the small and medium-sized enterprises, L'Oreal and other international enterprises have launched customized cosmetics, except for large enterprises such as amore Pacific, LG life health, hanfo, etc.

Amore Pacific is further strengthening its beautyomics network, and plans to launch a gene customization solution in cooperation with theragenetex. LG life health cooperated with macrogen to establish "genstory". Genstory is currently developing customized cosmetics based on gene information, and is preparing to provide multiple gene detection services. Hanfo and dnalink signed a technical cooperation Mou and mastered the technology of developing cosmetics according to personal genes. L'Oreal has mastered 4400 genes and 1300 protein analysis research materials related to skin aging for more than 10 years, which are used to decipher aging mechanism, diagnose skin age and analyze efficacy substances. In the past, due to the long time spent in gene detection, the lack of product recommendation that accurately matches the gene characteristics, and the difficulty to easily confirm the improvement effect of the function of customized cosmetics, the achievements of customized cosmetics have been very little. According to researcher Yang jihye, accurate skin detection and diagnosis is the core of customized cosmetics, and personal gene analysis is an essential element of customized cosmetics business, that is to say, it is very important to collect personal skin data for gene analysis. The average price willing to pay for customized cosmetics is about 75000 won (about 450 yuan), which is about 22000 won (about 150 yuan) more than traditional cosmetics. Compared with cosmetics and beauty salons, the willingness to pay in dermatology channel is the highest.

Yang Jihye researcher said, "with the development of skin diagnosis and analysis technology, it is expected that custom cosmetics will grow. Liquid products such as toner and essence are suitable for developing customized cosmetics. Small package and low volume cosmetics will increase."