High End Salon consumers in China are concerned by enterprises

Affected by the increase of per capita income of families, high-end hair care products are popular. Recently, it is suggested that enterprises should actively enter the market of high-end, personalized hair care products in China. Enterprises planning to enter the hair care product market in China should attract consumers with high-end and high-end concepts on the basis of professionalism and functionality, according to an analysis in a report recently released by the nbspkotra Shenyang trade center. According to the report, enterprises should develop differentiated functional products according to local differentiation needs such as hair loss prevention and scalp calming, and strengthen brand strength through various publicity activities including social media. With the increase of family per capita income, Chinese consumers prefer "special" products to general products. Therefore, more and more "home Salon" consumers directly protect hair at home, and the demand for related products is also increasing. According to the report, the popularity of high-end nursing products in the first and second tier cities is on the rise. The popular senior hair care brands in China are foltene (Italy), selsunblue (Australia), moroccanoil (Israel), etc. Foltene is a hair loss care product launched by a pharmaceutical company specializing in hair loss products.

It is divided into male use and female use. It is developed according to their own characteristics and is popular with consumers. Sanofi, a multinational pharmaceutical company of Nbsp selslunblue, introduced selenium sulfide, which can help relieve dandruff caused by head dermatitis and lipodermatitis. Moroccanoil is a leading product in the local hair care market based on Morocco nut oil. Morocco nut oil has set off a global upsurge. It does not contain pigments, spices and preservatives. It emphasizes the natural brand image and is popular with consumers. Among scalp care products, French products dominate the market, Christophe Robin, Rene Fuller, Kerastase, etc. are all representative products. In particular, the report points out that the sales volume of high-end products launched for self-care, such as hair mask, essence, essential oil, ampoule, etc., is on the rise. Loreal, Wella (France), Lu (South Korea) and other professional salon products that emphasize specific ingredients or introduce new technologies, attract consumers. Kotra said that consumers' selection criteria are evolving and becoming more high-end. Enterprises should actively enter the Chinese hairdressing market, emphasize specific ingredients, or cooperate with well-known hair stylists, introduce new technologies, and provide professional marketing strategies such as one-to-one scalp diagnostic services.