Microbiology - another innovative growth point in the market

In recent years, more and more studies have shown that the gut microbiota is closely related to the health of multiple parts of the body. At the same time, consumers are becoming aware of the health benefits of microorganisms in the digestive system. Microbiology has become another innovative growth point in the consumer market.

According to the data, the global microbial-related products market reached USD 61.1 billion in 2021 and is expected to expand to USD 91.1 billion by 2029, growing at a compound annual growth rate of 8.3%.

The microbiome is mainly used in products to improve immunity, gut health, obesity and other metabolic diseases. As the efficacy of microorganisms is further explored and proven, more and more researchers and brands are using them to alleviate mental and emotional problems and improve skin health.

Microbial group products can be mainly divided into probiotics (active probiotics, postbiotics), prebiotics, and synbiotics. Among them, probiotics have the largest market size and the most popular consumer education; meanwhile, with the progressive progress of research related to postbiotics, its commercialization process is developing at a high speed.