The United States is in urgent need of efforts to improve contact with customers

In order to enter the United States, Innesfree needs to improve its contact with customers through strict local store management. According to the results of a local interview with cosmetics news in the United States, we found that San Francisco's Innesfree was deficient in store management. San Francisco, located in the western part of the United States, is smaller than other big cities, but its population density is the highest in California, second only to New York in the United States. As of January this year, San Francisco has only one poetry and chanting store, which is located on the first floor of stonetown Gallery, a comprehensive shopping center. It is reported that in addition to the singing of songs, there are also beauty brands such as Aveda, Keyan, Oushudan and lush in the stonestown Galleria shopping center, which mainly focuses on women's fashion stores such as H & M, gap, UNIQLO, Zara and express.There are two high schools and San Francisco State University near nbsp stonestown Galleria, and the number of four-year undergraduate students in San Francisco State University is 30000. In addition, San Francisco, like New York in the east of the United States, is a multi-cultural and multi-ethnic city, and there are many foreign students from all over the world. In fact, the reporter found that most of the customers in the shop were Asian women, mainly high school students or college students in their teens and 20s. Our reporter found in the interview that Innesfree store is located in the center of the first floor of the shopping center. The whole entrance and the left part of the entrance are made of a whole piece of glass.

The outside is also convenient to confirm the situation in the store. The reporter also learned that most customers come to the counter for the first time. Compared with the New York store, the lush green leaves and plants here represent the fresh feeling of clean Jeju are relatively few. Only a few potted plants are labeled "clean" on the shelves near the shopping mall floor or not so obvious. There are not enough places in the store to provide customers with all kinds of experiences. , especially in cosmetic products such as eye shadow, fully exposes the problem of inadequate management of local stores. The attrition of eye shadow, blush and gloss test items in the sequins has reached the visible level of the metal bottom. According to some analysis, the American social atmosphere will not stop high school students from wearing make-up. Many students have tried various colors, and the product replacement is not timely. According to industry insiders, from the perspective of location characteristics, the main customer base of San Francisco Innesfree is the young women of millennial generation and Z generation. However, for the trial products that have been allowed to bottom, it can be seen that the relevance with the final sales of the store is not high.