Dow launches two new products for hair care and 'makeup + skin care'

At the recent PCHi Global Personal Care and Cosmetics Industry Leaders Summit, Dow exhibited China's first newly upgraded MaizeCare™ transparent polymer natural source hair care styling film former and DOWSIL™ ES-5600 silicone glycerin-based emulsifier these two products. Demonstrate its continuous investment in providing high-performance "makeup and hair-in-one" personal care solutions for the Chinese market, in order to create a more comfortable and safer beauty and hair care experience.

The first hair care formula, safe and natural to lead the market trend

In the post-epidemic era, Dow believes that it is very important to understand the preferences and needs of Chinese consumers; Dow has insight into the new needs of Chinese consumers for hair care products, that is, segmentation and diversification. In addition to focusing on professional cleaning capabilities and innovative hair care capabilities, expectations for healthy, green, natural and other ingredients are also growing.

To this end, Dow made MaizeCare™ transparent polymers the first product in China at the summit. This new and upgraded hair care and styling film former is formulated with a unique non-GMO cornstarch ingredient that is fully biodegradable.

With excellent curl retention and moisture resistance, its high-transparency formula can achieve a clear texture and a refreshing use experience. 100% natural origin (ISO 16128) and clear, long-lasting styling are very much in line with the needs of Chinese consumers in the post-pandemic era, with an excellent balance of eco-friendly ingredients and hair styling.

MaizeCare™ clear polymers demonstrate not only Dow's ability to continue to lead the market in developing innovative ingredients, but also its ability to support personal care brands in product innovation.

With its unique environmental friendliness, MaizeCare™ transparent polymers have been repeatedly certified internationally, have COSMOS by ECOCERT certification, and were recently awarded the "2022 R&D 100 Award" by R&D Magazine and Business Intelligence Group ( "2022 Sustainability Award" by Business Intelligence Group, BIG).

Excellent "makeup + skin care" formula, flexibly solve market pain points

Dow has found that more and more Chinese consumers will be more inclined to try the integration experience of "makeup + skin care"; and the repeated epidemics have made consumers put forward higher requirements for "sticking to the skin without taking off makeup". This has also become one of the technical pain points of the industry in the formulation of makeup, skin care, and sunscreen products.

In response, Dow launched DOWSIL™ ES-5600 silicone glycerin-based emulsifier this year, which is a new generation of silicone emulsifier without PEG groups, high oil phase flexibility and strong emulsifying ability suitable for Various products for foundation, sunscreen, eye makeup, lip makeup; the highly compatible structure and strong powder dispersion ability solve the problems that traditional foundations are difficult to push off and easy to stick to.

With years of industry experience and deep technical accumulation, Dow has seen that safety, health, sustainability and multi-effects have become the latest trends leading the market today. and a diverse portfolio of personal care products.

In the future, Dow will continue to invest in innovation and technology research and development to create a better product experience, in order to achieve product upgrades and innovations with partners, and provide more comfortable, reliable and efficient products for the increasingly personalized needs of Chinese consumers. Beauty and personal care solutions.