2020 most noteworthy beauty ingredients 'new species'

Super "fire" A alcohol, windy Bose, peptide with aura, anti-oxidation and anti-inflammatory resveratrol, oligopeptide to repair acne muscles ... "ingredient" has already become a beauty brand Strong publicity points are the key to seizing market opportunities.

From "Party Party" to "Efficacy Control", people's pursuit of skin care products is always changing, and is constantly advancing. Consumers start to pay attention to ingredients and efficacy is an inevitable result.

For this year's beauty consumers who have a soft spot for ingredients and concentration, they value the association between cosmetics and skin health, review the cosmetic ingredient list and question the effectiveness of the product. Behind the competition of "components" that can't be put aside, what kind of latest industry trend does it indicate?

Aiming at "repair, anti-aging, whitening" force, the effect ingredient is very popular

Today, skin care "fighting effect", "the ingredient is supreme" rose to a new skin care style, functional skin care has become a new outlet for cosmetic layout.

The Weibo Social Marketing Research Institute launched the "White Paper on 2020 Skin Care Industry Trends Research" which shows that Collagen and Hyaluronic Acid are the traditional concepts of skin care ingredients. Although the recognition is high, the growth rate of the discussion has declined. In recent years, the concept of ingredients has been mainly applied to whitening and anti-aging. A alcohol and nicotinamide are the hot spots for brand promotion; Yeast extract, carnosine and other growth rates are closely followed. Ceramide, as an ingredient with complex functions, is both moisturizing and anti-aging, and its discussion is among the best.

"Cell regeneration and repair" has become a new and emphasized effect. Inthe past year, consumers have paid more attention to cell repair ingredients, and the consumption of beauty ingredients such as oligopeptides and ceramides with repair effects has been rising. . Judging from the ingredients of skin care products that claim anti-aging effects, peptides and yeast ingredients have become popular in skin care products in recent years, and they are also the main popular ingredients in the anti-aging market in the past year.

The winds of repairing, anti-aging and whitening ingredients are getting bigger and bigger, indicating that the efficacy has become the most important and urgent demand of consumers, and their advanced pursuit of skin care is also driving the industry to continue to innovate.

The concept of health prevalence prevails, "health" claims that ingredients are prevalent

Recently, health-focused ingredients are getting more and more attention. Centella asiatica, lactic acid bacteria, Houttuynia cordata ... Many "health-based" ingredients are rapidly gaining popularity among consumers.

Centella asiatica contained in Centella asiatica has a good effect on skin diseases, calming and healing wounds. With the widespread spread of the efficacy of removing diseases, related skin care products have also been launched. These products are also called CICA creams. With the diversification of categories and changes in consumer awareness, the image of the products becomes more familiar. The reason why Houttuynia cordata began to get attention is because people know that it is effective for inflammation, from relatively mild inflammation to suppuration. It is also effective for purulent acne and skin diseases, so it is mainly used for cosmetics for skin problems.

The high-profile microbial flora in the biopharmaceutical industry has also attracted attention in the cosmetics field and has become a major trend. With the advent of the micro-ecological skin care era, probiotics, prebiotics and other microbial-based cosmetic raw materials have frequently appeared in the market, and more and more microbial skin care brands have been paid attention by the market. In the Chinese market, more and more brands and supply chain companies are gradually increasing their promotion of microbial skin care.

Lactic acid bacteria are a kind of microorganisms. The probiotic bacteria that are beneficial to human health exist in the intestinal tract, help the growth of beneficial bacteria, inhibit the germs, and improve immunity. It is generally taken in the form of nutrients, but recently probiotic smears have become popular.

With the spread of the idea that "smearing is as important as eating", food and fruits as ingredients have begun to become a trend of beauty ingredients. When Shiqu Insight Engine monitors some beauty brands on the entire platform, it discovers through the machine insight that the word "fruit" is rapidly rising from the waist and tail of the high-frequency word. This is precisely because consumers value its "antioxidation" and Anti-wrinkle effect.

The concept of "super fruit" has gradually emerged in the beauty industry. In recent years, fruit ingredients such as avocado, watermelon, coconut and lime have gradually become mainstream in the global beauty and personal care industry. Grapefruit is likely to become the next important beauty ingredient. The citrus aroma of grapefruit is very refreshing, making it a very popular ingredient in the field of beauty and personal care.