Elderberry, probiotics, turmeric, healthy raw materials usher in opportunities!

Consumers now prefer foods and beverages with functional benefits, such as boosting immunity, decompressing, promoting digestion, and improving sleep, more than ever. During the new crown, when the choice of “better-for-you” is no longer fresh, consumers will further shift their focus to classic products containing nutrients.

A refreshing drink

Innovation in the field of functional beverages continues to gain market momentum, with 44% of consumers hoping that their beverages will bring nutritional benefits. Hartman Group, a consumer behavior and food and beverage culture research company, reported that 62% of consumers believe that beverages "play a very important role in health and wellness." Elderberry, probiotics and turmeric are entering many health (drink) applications.

Healthy snacks

During the epidemic, the American people's habit of eating snacks skyrocketed. Compared to traditional meals, they eat more snacks throughout the day. Data from the "Candy Industry" magazine shows that while new snack ingredients continue to appear, 60% of the companies surveyed plan to increase investment in health and functional ingredients.

Supplement sales soar

"Nutrition Business Journal" (Nutrition Business Journal) pointed out that the annual sales of the supplement industry is expected to exceed 50 billion US dollars in 2020. During the new crown epidemic, supplements to boost immunity gained the greatest growth potential in 10 years. On this occasion, brand owners continue to develop new ways to add the necessary vitamins and minerals to the product. Adult vitamin jelly brand Vitafusion and dietary supplement brand Zhou Nutrition recently launched a product line of supplemental jelly that supports digestion, sleep and immunity, all flavors are fruits, such as tropical berries and apple juice.