Where is the next boom in the whitening market?

Since ancient times, the Chinese land of people and spirits has given birth to the national culture of Zhong Lingyuxiu. Every mountain, water, grass and tree here carries the imprint of culture, containing all creatures in the world.

It is under the influence of this oriental culture that the cosmetics with profound Chinese excellent cultural genes exude the temperament and connotation of oriental national culture. The oriental skin care wisdom accumulated over time is combined with modern advanced technology to fully explain the oriental skin care aesthetics and cultivate oriental beauty with the skin care way of oriental people.

Not only that, through the specific cultural connotation, the products are carried forward step by step in the process of inheriting the oriental national culture, from the region to the whole country, from the whole country to the world.

01
Across the mountains and seas
, Kazai Cosmetics X Queen held a high-end tasting salon

The ancient city is history that breathes and the ancient city is the way to a cultural journey.

The ancient city, for the cosmetics of Kaizai Cosmetics, which is committed to cultural inheritance, is a wonderful scene that deeply understands the essence of the nation, feels the fusion of emotions and culture, and inherits the classics of domestic products.

Therefore, choosing a historical ancient city, citing a cultural event, and continuing the classic culture under the cultural immersion of the ancient city has also become the consistent theme of the 2022 high-end cultural salon project of Pian Zixi Cosmetics.

Following the opening, Kaizai Cosmetics came to Dali Ancient City this time. Yunnan is a treasure trove of traditional Chinese herbs, and Dali not only has a long Chinese herbal culture, but also one of the largest production areas of herbs, where the "National Makeup Elegant Knowledge, Mountains and Seas Lucky Meeting" Tablet Cosmetics X Queen Tasting Salon is held, which not only shows the elegant beauty of the intertwining of national beauty brands and ancient city culture, but also can renew cultural confidence on the basis of planting the basic soil herbal culture.

This is the product "Queen Brand Whitening Spot Removal Cream" shared by this high-end salon, which complements both the brand culture and the product ingredients.

02
In-depth market demand
to develop Chinese characteristic plant light spot cosmetics

"Queen Brand Whitening Spot Removal Cream" is a star whitening product launched by the "Queen" brand on the basis of insight into the domestic light spot market.

In recent years, with the rapid development of the efficacy skin care market, consumers' whitening demand has been unprecedentedly released. According to the big data of beauty practice, the demand for whitening and lightening spots has risen rapidly, and from 2019 to 2021, the attention has soared 9 times. The whitening market size is expected to reach 501.3 billion yuan in 2021, an increase of 42.6% in the past 6 years. However, due to the particularity and safety of whitening products in terms of efficacy and strict supervision by the country, the production threshold of such products is getting higher and higher.

The Empress brand was born in 1980, since its birth, it has inherited the ancient Chinese herbal culture, combined oriental skin care aesthetics with modern advanced technology, and moisturized contemporary skin with ancient wisdom.

Queen brand whitening cream is such a traditional herbal whitening as the base, both safety and efficacy of the product, which adds pine mushroom extract, Panax notoginseng saponins and other herbal ingredients, from raw material selection to formula optimization, to product safety and efficacy verification, "Queen" with almost craftsman's demand, persistent product quality and innovation, so that the cream whitening effect to a higher level, to meet the market whitening and safety needs.

In order to make on-site consumers better understand the whitening principle and ancient inheritance of "Queen" products, at the salon, Xiao Jia, a dermatology care expert from Beijing University of Chinese Medicine, shared the history of Chinese herbal whitening in detail, from traditional court whitening secret recipes to modern Chinese and Western whitening differences, especially emphasizing the addition of precious or classic traditional herbal ingredients has been paid attention to. A large number of advantageous ingredients in herbal ingredients have been gradually discovered, such as pine mushroom, mulberry white peel, Yin Chen Artemisia and Panax notoginseng, etc., which can play a synergistic effect of warming and toughening skin in skin care products. In addition, she also took the "pine mouth mill (rare matsutake mushroom)" and "Panax notoginseng" extract contained in the queen's brand whitening cream as an example, revealing the secret of whitening for everyone.

03
Consolidate the foundation
of scientific research and do a good job in domestic classics

In addition to presenting high-quality products to consumers, Queen brand also pays special attention to the integration of internal and external, through the form of high-end boutique salons, invites many people to share from multiple dimensions such as research and development, ingredients, regulations, brand culture, industry analysis, and the power of role models, so as to further deepen the understanding of channels and terminals on the profound brand heritage, strong corporate strength and differentiated whitening and lightening effects of Tablet Cosmetics, and convey the cultural beauty of the brand and the beauty of the Orient to the terminal.

Yao Lan, an efficacy R&D expert of the Shanghai Research Institute of Pian Zixi Cosmetics, highlighted the profound R&D strength accumulated by the brand over the past 42 years, especially in the hard core power of "science and technology and herbs", from herbal raw materials, modern advanced technology manufacturing, to rigorous scientific testing, most of the brand's products under the new regulations have been specially certified and recognized by standards, bringing safety, health and effectiveness to consumers.


In recent years, Pian Zixi Cosmetics and China Pharmaceutical University have jointly established laboratories to deepen industry-university-research cooperation, making the research of Chinese classic herbal skin care and modern skin care technology more possible; Its company's testing center has passed the review of the China National Accreditation Service for Conformity Assessment (CNAS), and its strength has been authoritatively recognized, and the scientific research team behind it has been at the forefront of industry development in in-depth research on the application of herbs in cosmetics.

In addition, based on the specific use methods and efficacy experience of the product, Huang Shuhua, a national trainer and senior beautician of Pian Zixi Cosmetics, further analyzed the good freckle removal effect of the product from the ingredients, texture to the actual test effect on the spot.

At the event, Mr. Xiao P, a popular Asian stylist known as the "beauty magician", was specially invited to share a new whitening skin care concept: whitening requires a process, whitening first removes spots, and it is easier to highlight skin imperfections if it is too fast. The queen brand whitening cream, with its herbal ingredients and supporting skin care techniques, whitens from two different levels, making the whitening process more gradual and opening up a new understanding of the efficacy of the product for the audience.

Through the development of high-end salons and the creation of different experience scenarios, the queen brand deeply integrates the cultural heritage into the sense of ritual of life, which deeply matches the sense of user experience, enhances the brand's exposure and market influence, and also strengthens participants' dynamic cognition of the queen brand and enhances the brand culture appeal. It also enhances the sense of value of members themselves, helps stores to increase the number, increment and quality of members, and ultimately boosts the growth of market sales performance.

All these have provided a solid cornerstone for the long-term strategy that Katazai Cosmetics has always adhered to.

As Zeng Jirui, head of the sales department of the cosmetics product sales department of the opening of the salon, said in his speech, under the epidemic, as a state-owned enterprise, Pian Zixi Cosmetics has always adhered to the long-term strategy, continued to consolidate channel construction, and multi-pronged to empower terminal store sales and seek sustainable development.

According to him, at present, the company is actively deploying diversified development, and will expand the scale of enterprises by strengthening investment in research and development, accelerating the construction of brand matrix, expanding product categories, and developing multi-dimensional empowerment channels.

The successful holding of the "National Makeup Elegant Mountain and Sea Lucky Meeting" salon tasting meeting is a confirmation of the efforts of Pian Zixi cosmetics to go to the next stop on the road of brand promotion and classic cultural inheritance.