Analysis of the competitive landscape of global cosmetics companies in 2020

Looking at the overall level of competition among global cosmetics companies, European and American brands have been established for a long time, and they have continuously improved their market competitiveness through mergers and acquisitions. In 2019, L'Oréal ranked first with $3.18 billion in cosmetics sales, followed by Unilever and Estee Lauder with $2.24 billion and $1.42 billion, respectively.


Analysis on the level of competition among global cosmetics companies

Looking at the overall level of competition among global cosmetics companies, European and American brands have been established for a long time, and they have continuously improved their market competitiveness through mergers and acquisitions. Currently, the first tier of cosmetics companies mainly include L'Oreal Group, Unilever, Estee Lauder, Coty, L'Oreal, Procter & Gamble, Shiseido and Coty, etc.; the second tier is dominated by Japanese and Korean companies, including Kao, Colgate, Amorepacific , LG Life Health, Bayersdorf, etc.; the third echelon includes Lion King, Kose, Mystery, etc.


Market concentration analysis of the global cosmetics industry in 2019

According to Euromonitor data, the global market share of TOP6 cosmetics companies reached 36.8% in 2019. According to data from LOréal, the sales of TOP6 global cosmetics companies accounted for 45.6% of the global beauty market share in 2019.

Note: The cosmetics counted by Euromonitor refers to the cosmetics industry in a broad sense, including beauty and personal care products; the cosmetics counted by LOréal refers to the beauty industry.


L'Oréal ranked first in cosmetics sales in 2019

At present, the global cosmetics industry is mainly dominated by European and American companies. In 2019, the market share ranked first is L'Oréal Group, followed by Unilever, Estee Lauder, Procter & Gamble, Shiseido and Coty. In 2019, L'Oréal ranked first with $3.18 billion in cosmetics sales, followed by Unilever and Estee Lauder with $2.24 billion and $1.42 billion, respectively.


Analysis of the competitive landscape of the U.S. cosmetics market in 2019

Two of the top three in the U.S. cosmetics market are foreign brands. In 2019, L'Oréal occupied the main market share of U.S. cosmetics, accounting for approximately 12.9%; local brand Procter & Gamble ranked second, accounting for approximately 10.7%; Estee Lauder, Unilever, Johnson & Johnson, Coty, L Brands, Colgate, Revlon and Shiseido have also entered the top ten cosmetics companies in the United States in 2019.


Analysis of the competitive landscape of the Japanese cosmetics market in 2019

Generally speaking, the Japanese cosmetics market is mainly controlled by local companies, and four of the TOP5 companies are local brands. Before 2006, the three major Japanese cosmetics groups SHISEIDO, KANEBO, and KAO led the development of the industry; after KAO acquired its old rival KANEBO in 2006, the cosmetics structure changed to Kao, Shiseido and Kosei. Big group.

In 2019, Kao and Shiseido accounted for 13.7% and 12.2% of Japan's market share, respectively, while Kose accounted for 6.5% of Japan's market share.


Analysis of the competition pattern of the Korean cosmetics market in 2019

Competition in the Korean market is fierce. South Korea has more than 2,600 cosmetic brands, and more than 80 cosmetic brands can be seen in Myeongdong District alone. The two major groups, Amorepacific and LG Life & Health, have formed an absolute monopoly, and other companies are less than one-tenth of them. In 2019, these two groups accounted for 24.6% and 23.3% of South Korea's market share.