Chinese Retailer Urban Revivo Deploys Centric PLM Suite

Urban Revivo (UR), the leading Chinese fast fashion retailer, has successfully deployed Centric 8 Product Lifecycle Management (PLM) solution. Centric Software provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

With rapid growth and ambitious plans for global expansion, UR decided to select a PLM solution to support their product development and merchandising infrastructure. In September 2017, UR began implementing Centric 8 PLM. The implementation was completed in January 2018, within four months.

Budwhite Zhang, CIO at UR said, “We were impressed by the Centric team’s great knowledge, programme management skills, and regular updates on their progress. We knew that a PLM system would assist us with planning collections and leveraging design and development work. We also wanted to take much better control of the speed of product development and vendor collaboration.”

“Centric PLM has helped to speed time to market, cut costs and errors, and improve innovation. Take sampling, for example; our designers and merchandising team used to take about ten days for one collection. Now, with Centric’s help, it takes three to four days. Designers now have a good sense of cost as they can see the cost of material and labour in Centric PLM, which helps us in controlling budgets and merchandise planning,” he added.

Along with implementing core Centric PLM modules, UR also chose to invest in Centric’s ground-breaking mobile apps for PLM.

Zhang said, “Product innovation is the key to success and Centric PLM will help UR improve product management as well as our new fashion sports brand. We’re expanding business overseas and Centric links our London buyer centre with our Chinese headquarters.”

Chris Groves, president and CEO of Centric Software said, “We’re delighted that UR is already experiencing positive results from using Centric PLM. The fact that UR, a leading fast fashion company, is seeing even faster time to market as well as cost reductions is a testimony to Centric’s capabilities and the best practices partnership we have embarked upon together.”