PPG Launches MEASURECOLOR MOBILE Color-matching Tool in Europe

PPG announced the European launch of the MEASURECOLOR MOBILE tool, an innovative and accurate color platform that combines a color-matching app with a handheld scanning device to immediately identify color matches. Within seconds, the technology links customers to more than 2,500 commonly specified colors in PPG’s industrial powder and liquid coatings color library.

“The easy-to-use scanning device is about the same size as a flashlight battery,” said Marco Galanzino, PPG product manager, powder coatings, Europe, Middle East and Africa.  “Customers can place it on nearly any surface, including metal, plastic, wood and even soft surfaces, to begin the color-matching process.”

Within seconds, the BLUETOOTH enabled scanning device interprets the colour data, calculates the colour difference and promptly sends a PPG colour match to the MeasureColor Mobile app on the user’s tablet or smartphone, eliminating days of lab work and related production costs.

The cloud-based tool does more than match colours to within a Delta E of 0.5. It also provides important ordering information, such as the color name, product code, gloss range, resin chemistry and informs the user whether the product is in stock based on location. Customers can then order the PPG powder coatings they need right on the spot, saving time and money. In addition, the search results give customers the freedom to work with experienced PPG representatives to compare colour standards and choose the best colors for their specific job.

“The mobile tool reflects PPG’s long-standing commitment to customer service and underscores its pledge to provide customers with innovative coatings solutions that meet specific customer needs,” Galanzino said. “Through the MeasureColor Mobile tool, our customers now have a fast and accurate way to keep their color-matching projects moving ahead.”