BASF Joins Research Consortium on Personalised Nutrition

BASF has joined the ‘Personalized Nutrition & Health’ consortium founded by The Netherlands Organization for Applied Scientific Research (TNO) and Wageningen University & Research, a university and research centre based in Germany.

The consortium researches the capabilities needed to enable personalised nutrition and health advice on a large scale. It takes an integrated approach that involves partners across the value chain working closely together to arrive at tailored, scientifically grounded marketable solutions. Personalised nutrition and health advice helps people make optimised choices that suit their body’s needs, personality and social environment.

BASF will contribute to the consortium’s research fields with its health ingredients brand, Newtrition, and use its scientific capabilities on optimised micronutrient intake for improvement of health and prevention of diseases along all stages of life. BASF sees this collaboration as an opportunity for its Newtrition brand to bring personalised solutions to the market. BASF offers a broad portfolio of essential nutrients for disease prevention under the Newtrition brand, including vitamins, beta-carotenoids and highly concentrated omega-3 fatty acids.

“This collaboration is a key milestone in our commitment to shape the future with ecosystems that foster the progress of personalised nutrition and health,” said Mr. François Scheffler, Head of BASF Global Human Nutrition.

Over the coming years the consortium aims to place in the hands of its members the technology, knowledge and insights that can guide the development of ground-breaking, personalised products and services.