Sun Pharma Enters Anti-fungal Powder OTC Category

Sun Pharma Consumer Healthcare (CHC), a division of Sun Pharmaceutical Industries Ltd., has announced its entry into the anti-fungal powder OTC category with Abzorb. The brand will be co-promoted across prescription & OTC channels in India to drive growth and the company has launched a 360° marketing campaign comprising TV, print & digital to expand consumer outreach.

According to a company press release, Abzorb’s unique combination of talc & starch ensures superior sweat absorption, and clotrimazole, one of the best-in-class anti-fungal, helps treat infection & prevents its recurrence. The new packaging design, with an angular dispensing nozzle, enhances consumer experience through targeted application. The new pack makes it easier to apply the product on difficult to reach areas thereby reducing wastage. The product is available in 100 g & 50 g packaging.

According to Vidhi Salgaocar, Head, Consumer Healthcare, Sun Pharma, fungal infections are a common occurrence and are often left untreated because of the associated social stigma. “The intent of the 360° marketing campaign is to raise consumer awareness regarding fungal infections and empower them to treat the infection and lead a healthier life.”