Marinela Makeup Partners with FasterCapital to Scale Its Vegan Beauty Line

Marinela Makeup has joined forces with FasterCapital to accelerate the growth of its vegan and cruelty-free cosmetics range.

Through FasterCapital’s EquityPilot program, the brand will gain access to mentorship, product development support, e-commerce optimization, and investor connections. Marinela’s collection includes foundations, lipsticks, and eyeshadows made with Canadian-sourced ingredients, available in a wide variety of shades, and packaged sustainably. The company is currently raising $150,000 in a seed round to expand production, marketing, and distribution.

With the global vegan cosmetics market projected to approach $24 billion, Marinela aims to bring affordability and inclusivity to a space largely dominated by premium niche players. Backed by FasterCapital, the startup is well-positioned to strengthen its presence and scale across the North American market.