Guoguang: each brand is independent and will continue to strengthen channel construction in the future

Recently, Guoguang accepted a specific target survey, and the hot issues were answered, details are as follows:

Q: Has the COVID-19 pandemic affected the company's business this year?

A: The company's sales rely on in-depth technical marketing and planting management training. During the COVID-19 pandemic, the flow of personnel and materials affected by the epidemic has been restricted to a certain extent, especially the training of terminal technical services and technical marketing personnel to customers at all levels and field applications have been affected to a certain extent. Since the beginning of this year, the epidemic has gradually improved, and the company's work is normal 

Q:What is the size of the domestic market for plant growth regulators?

A: The current domestic market size is nearly ¥9 billion. Relevant data show that the domestic market scale of plant growth regulator is about ¥60 billion. At present, it is still in the introduction period and the market penetration is relatively low, so the industry has a good development prospect. With the in-depth development of large-scale land and professional management, plant growth regulators with the advantages of "low consumption, remarkable effect and high input-output ratio" will enter a period of rapid development.

Q：What are the characteristics of the company's sales? 

A：On the one hand, the production and operation activities of the agricultural materials industry are obviously affected by the crop planting cycle. On the other hand, the sales of the company's pesticides and water-soluble fertilizers are seasonal due to the large regional differences, diverse climatic conditions and broad and dispersed markets. Generally speaking, March to September of each year is the peak season for the use of pesticides and fertilizers. The market demand is large, and the sales revenue of the company is mainly reflected in this period. With the continuous promotion of the company's winter protection products and the continuous richness of integrated crop planting solutions, the quarterly distribution of sales revenue has also changed in recent years. The proportion of sales revenue in the fourth quarter has increased from less than 15% in the initial stage of the company's listing to more than 25% in recent years.

Q：How do the company's brands work?

A：The company currently has many brands, the brand independence, distributor division. Each brand of product application has its own characteristics, and basic non-overlap with the original products of Guoguang. Guoguang products are mainly used in fruit, vegetables and other crops, China agrotech's products are mainly used in food and other field crops, Hebi is mainly the original medicine. At present, Guoguang brand has more than 2000 dealers in the field of agricultural application, and the channel construction is not complete, and there are many blank markets. The company will continue to vigorously strengthen channel construction, strengthen technical services, strengthen product research and development, to cover more blank markets and blank crops, and constantly improve the company's competitiveness and industry position.