Bayer signed an agreement with SINO-AGRI to drive the development and promotion of mid-range products
On March 24,Bayer and SINO-AGRI signed a cooperation agreement. The two sides will carry out in-depth cooperation in the authorization and promotion services of Bayer, so that affordable and high-quality Bayer mid-range products can benefit moresmall and medium-sized farmers, and contribute to the long-term development ofChinese agriculture.
Benefit small and medium-sizedfarmers with low price and high quality.
Previously,in the Opinions on Promoting the Organic Connection between the Development of Small Farmers and modern Agriculture issued by the government, it was proposed to strengthen the socialization service for small farmers and bring smallfarmers into the development track of modern agriculture. This aligns with Bayer's 2030 Sustainable Development Goals: Bayer pledges to support and serve100 million smallholder farmers worldwide by 2030. To meet this challenge,Bayer's high-quality and affordable mid-range product line can well meet theimmediate needs of small and medium-sized farmers. Bayer's mid-range productline not only maintains the same strict and consistent high qualityrequirements as Bayer's innovative products, but also has the advantages ofsustainability and high cost performance, which fully illustrates the valueproposition of "easy to use and inexpensive". Benefiting from theseadvantages, small and medium-sized farmers can reduce the cost of medicationwhile steadily improving production efficiency and the sustainability ofagricultural cultivation, and improve operating earnings.
Local cooperation to achieve mutualbenefit and win-win results
On the same day, Bayer Cropscience and cheld a cooperation signing ceremony at the new Bayer office in Beijing. Alfonso Alba, General manager of Bayer Cropscience InChina,and Huang Baiji, Executive Vice general manager of SINO-AGRI,as representatives of both sides, attended the event and signed the cooperation agreement. Alfonso Alba spoke first, expressing thevision of Bayer Cropscience to take root in China and serve small andmedium-sized farmers in China, as well as the beautiful expectations for thecooperation between the two sides.
Mr. Huang introduced the enterprise vision, businesslayout and prospects of cooperation with Bayer in the speech. " SINO-AGRI is committed to building a global supply chain value platformfor crop protection market and cooperating with the ecological win-win of theindustry," he said. SINO-AGRI and Bayer Cropscience have been working together for more than20 years. We are pleased to take this opportunity to continue to deepen our cooperationwith Bayer and jointly serve a wider range of farmers in China
To layout of the middle market with Multipleproducts,
This year, Bayer will launch the Yishengin China. Ye Yi said that the first member of the Yisheng ® product line, BayerArtis ®, has been launched first. As a cost-effective insecticide for rapidcontrol of wheat aphid, Attis ® has been used in Shandong, Jiangsu, Anhui,Henan and other important wheat producing provinces, and is expected to becomean ideal product to replace organophosphorus and pure Pyrethroids. In the future, Bayer's mid-range product line will continue to expand with newmembers. This year, 3 to 4 Yisheng ® series products will be launched. In thefuture 2023 -- 2025, Bayer will continue to improve the solutions inhorticulture, paddly field, corn and other strategic crops in the middle valuemarket.
Expanding and diversifying our product portfolio to enrich the choices of various users reflects Bayer's broad visionof innovation and its unchanging commitment to supporting small farmers andsustainable agriculture around the world. In the future, Bayer will continue todeepen local cooperation, with more abundant, efficient, high-quality productsand solutions, to continue to benefit the most extensive agricultural producers, to promote the countryside.
2026-10-20
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