Probiotic food and beverage market is growing rapidly

With the increasing maturity of consumers’ health awareness, as a member of the big health industry, the global probiotic market has developed rapidly in recent years. In 2018, the global probiotic consumption market was 49.4 billion U.S. dollars and is expected to reach 69.2 billion U.S. dollars in 2023 . The application of probiotics has covered many aspects such as fermented foods, beverages, dietary supplements, and health supplements.

Under this general consumption trend, food giants Pepsi, Coca-Cola, General Mills, etc. have all increased the layout of probiotic food and beverages in recent years.

Pepsi spent about 200 million U.S. dollars to buy KeVita, a probiotic beverage company in 2016, and its business growth reached 1519% during the three years of its establishment.

In the Japanese market, the market for processed foods with added lactic acid bacteria is active. With dietary supplements as the center, lactic acid bacteria and bifidobacteria are used in a large number of beverages and general foods, which promotes the growth of the probiotics market.

Greek yogurt giant Chobani launched Chobani Probiotic, a fruity plant-based probiotic drink in July this year.

Let's look at the Chinese market again.

Based on consumers' demand for and attention to probiotics, China's probiotic products have huge market potential. According to the data of the "China's Probiotic Industry Operation Status and Investment Profit Forecast Report 2020-2026" released by Zhiyan Consulting, my country's probiotic industry has developed rapidly at an annual growth rate of more than 15% in the past five years. It is expected that my country's probiotics in 2020 The product scale of the market will be close to 85 billion yuan.

It is worth noting that the outbreak of the new crown pneumonia epidemic this year has made the people’s nutrition and health aware of a whole new level. Consumers are paying more and more attention to improving immunity, which has also brought greater importance to the probiotic industry. Development Opportunities.

As competition in the probiotics industry continues to intensify, outstanding domestic companies in the industry are paying more and more attention to market research, especially in-depth research on the development environment of the company and changes in customer demand trends. Because of this, a large number of outstanding domestic industry companies have risen rapidly and have gradually become leaders in the probiotic industry.

The probiotic market has become a battleground in China's nutritional food and health industries. Many probiotic brands and their products such as Biostime, Junlebao, Newmans, By-Health, Bright, etc. are active in the market.

In April 2019, Life-Space, a brand of BY-HEALTH by Tomson, was officially launched on domestic offline channels, and it also announced the process of BY-HEALTH's deployment in the probiotic market.