RIL Launches Fabric from Recycled PET

To commemorate ‘World Environment Day – 2018’ Reliance Industries Ltd. (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Ms. Anita Dongre, under its unique programme – ‘Fashion for Earth’.

RIL is the owner of brand R|Elan, which was launched in January 2018 at the IMG Reliance’s Lakme Fashion Week. ‘R|Elan GreenGold’ fabrics are made from collected post-consumer (used) polyethylene terephthalate (PET) bottles. These fabrics are used by Anita Dongre to design and create the elegant ‘The Earth Tee’.

RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to ‘Recron GreenGold’ eco-friendly polyester fibre, which in turn is converted to ‘R|Elan GreenGold’ fabric for the manufacture of high-fashion apparels.

The company is one of the largest recycler of PET bottles in India, recycling 2.2-bn PET bottles a year. The ‘R|Elan GreenGold’ fabrics substantially reduce the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled.

This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement and spot ‘The Earth Tee’ initiatives. “Reliance is committed to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence. The ‘Fashion for Earth’ is our endeavour to make people participate in our efforts to conserve environment and the planet. The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakme´ Fashion Week as partners,” a RIL spokesperson said.