Gisela Pinheiro appointed as head of personal care Europe business unit at BASF

BASF has appointed Gisela Pinheiro as the head of the European Personal Care Business Department and the new Managing Director of BASF Personal Care and Nutrition Co., Ltd., effective from June 1, 2023. She replaced Tatiana Kalman, who has held these positions since 2022, and left the company at her request.

Prior to her current position, Pinheiro was the senior vice president of BASF Care Chemicals, leading global key account management, detergent enzyme global business, global strategic marketing, supply chain and IT.

Pinheiro holds an MBA from IBMEC Business School in Sao Paulo, Brazil, and an economics degree from the Northern Michigan University in the U.S.

She started her career as a consultant at Ernst&Young, and then worked in Brazil and the United States of Dow Chemicals for 14 years, holding multiple functions and business positions - strategy and operations. In 2017, she joined BASF as the vice president of South American functional materials and solutions company. In 2019, she took over as Vice President of Global Key Account Management of Care Chemicals of BASF in Ludwigshafen, Germany. In April 2022, she was promoted to Senior Vice President.