Coelho Beauty Redefines Hair Care with Holistic Scalp Solutions

Celebrity and fashion hairdresser Adrien Coelho takes a bold step into the world of holistic scalp care with the launch of his eponymous beauty range. Drawing on his extensive experience and vision for hair beauty, Coelho introduces a sophisticated collection that seamlessly blends aromatherapy and phytotherapy. Comprising multifunctional products grounded in essential oils, this holistic approach redefines hair care by addressing both physical and emotional well-being.

Coelho Beauty joins the holistic scalp care band-wagon with new range

Long before the scalp skinification trend gained momentum, Coelho recognized the need for a deeper approach to hair care. In 2017, he embarked on creating products that aimed to be the foundation of hair beauty. "As a trained hairdresser, I have always been passionate about hair beauty and health," Coelho explains. Observing common issues like dull, brittle, and weakened hair, he recognized a gap in consumer knowledge and trust in the industry. He sought to develop natural formulas that addressed the root causes rather than superficial symptoms.

Coelho emphasizes the disparity in consumer education between skincare and scalp care, highlighting that the latter ages six times faster than facial skin. His commitment to formulating products free from harsh ingredients led to a collaboration with a pharmacist specializing in skin problems. The result: a range of products composed of over 95% multifunctional ingredients of natural origin, prioritizing efficacy and sensorial experience.

The collection includes a serum-oil for the scalp, hair, face, and body, offering relaxing, antioxidant, and anti-aging benefits. Coelho positions his brand as a high-end, holistic solution, engaging consumers comprehensively. The product lineup also features a micellar cleanser doubling as a shampoo, a peppermint-based 4-in-1 cleanser, conditioner, moisturizer, and mask, along with a texturizing memory mist.

Coelho's commitment to a multifunctional approach aligns with modern urban lifestyles, emphasizing simplicity, efficiency, and waste reduction. These minimalist formulas cater to all hair types and genders, reflecting a back-to-basics approach with streamlined routines and optimal results.

Launched in September, the range is available on the Coelho Beauty e-shop and in Oh My Cream stores, with prices ranging from 38 euros for the shampoo to 68 euros for the oil. Coelho has ambitious plans to expand into new markets, particularly the US and Brazil, with an eye on addressing specific hair concerns such as eczema, hair loss, and issues related to thin or colored hair. By exploring these areas, Coelho aims to differentiate his brand in a competitive market, offering highly targeted solutions and a customized approach to diverse hair problems.