Shiseido Acquires Dr. Dennis Gross to Strengthen Skin Care Portfolio

Shiseido Americas, the U.S. subsidiary of Shiseido, signed a final agreement on December 22, 2023 to acquire the high-end skin care company Dr. Dennis Gross.

Founded in 2000 by dermatologist Dr. Dennis Gross and his wife Carrie Gross, the brand popularized at-home facial exfoliants with its Alpha Beta Daily Peel.

According to Shiseido, Dr. Dennis Gross Skincare will join brands such as Shiseido’s flagship brand and Clé de Peau Beauté to enrich the company’s product portfolio as consumers become more interested in skin health.

Dr. Dennis Gross Skincare's position as a high-growth, margin-increasing skincare brand in the Americas is also expected to contribute to Shiseido's continued expansion in the region.

Shiseido's skincare heritage, global reach and research and development capabilities will also support Dr. Dennis Gross Skincare in accelerating its next phase of growth, the group said.

In addition to the Americas, Shiseido has also shown ambitions to develop in India.

The company partnered with Indian distributor Baccarose to open a standalone Shiseido brand store at Inorbit Mall in Mumbai in October 2023.

Prior to this, Bollywood star Tamannaah Bhatia was appointed as Shiseido’s first Indian ambassador. Shiseido’s cosmetics brand NARS also entered India, and prior to the opening of its first store, NARS established a retail partnership with Sephora at Shoppers Stop.