LeBron James launches new men's grooming line

The SpringHill Company, co-founded by LeBron James and his best friend Maverick Carter, recently launched a new men’s grooming line. This line was created in collaboration with Parlux and brings a variety of products including skin care, hair, beard care and more.

As can be seen from the packaging, the design is inspired by The SpringHill Company's Emmy Award-winning show "The Shop," which was co-created by Paul Rivera and Randy Mims and is currently about to air its seventh season.

LeBron James, Maverick Carter and many guests can often be seen sitting in the barber shop, having conversations about sports, politics, entertainment, community and daily life, including Naomi Osaka, Carmelo Anthony, Tracee Ellis Ross, DJ Khaled, JAY-Z , Bad Bunny and others have all been guests on the show.

The first wave of new products includes exfoliating facial cleanser, facial moisturizing lotion, moisturizing shampoo and conditioner, styling hair oil, deep conditioning beard lotion, soothing shaving cream and post-shave toner. It will be available at 1,600 Walmart stores across the United States starting April 1, starting price is less than $10.