Estée Lauder Debuts Clinique on Amazon

Clinique is expanding its distribution to Amazon's premium beauty platform and has its own stores; the brand is expected to be the first of several Estée Lauder Companies-owned brands to expand to the e-commerce giant.

Amazon is a booming beauty destination, with dollar sales growing 27.7% year-over-year, particularly in the fragrance, hair care, facial skin care and sun care categories, according to 2023 NielsenIQ data.During the same period, Clinique's sales fell, according to Estée Lauder's latest financial data.

Clinique stores will feature information on the brand's formulas and clinical tests, product comparisons and care recommendations, as well as its new Clinique Skin Analysis Tool, an interactive questionnaire designed to Customize Skin Care Regimens.

SKUs on the platform will include Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator, Clinique Smart Clinical Repair Line, Even Better Makeup, High Impact Mascara, Almost Lipstick in Black Honey and Clinique Happy.

Fabrizio Freda, president and CEO of The Estée Lauder Companies, said: "We are excited to strategically expand our consumer reach in the U.S. as select brands from The Estée Lauder Companies will open dedicated storefronts in Amazon’s fast-growing premium beauty destinations in the coming years. Clinique introduces dermatologist-guided skin care and makeup products that are delivered quickly to consumers’ doorsteps and feature engaging educational features like our Clinique Skin Analysis Tool. "

Michelle Freyre, Clinique Global Brand President, said: “We're excited to introduce Clinique to new consumers in the U.S. and make Clinique accessible to the Amazon Premium Beauty beauty community. “This new brand experience will complement the high-touch in-store experience our consumers receive through our Clinique consultants in the stores of our long-term retail partners across the United States. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.”

Melis del Rey,G.M., Amazon U.S. stores beauty, baby, and beauty technology said:“Clinique is a respected beauty brand around the world, with deep dermatology expertise and beloved by generations of customers. Our partnership to bring Clinique to Amazon Premium Beauty customers in the U.S. is the result of our shared vision to inspire customers with unique shopping experiences and technology that meets customers where they are, and help them explore and discover everything this incredible brand has to offer."