Estée Lauder Partners with Exuud to Revolutionize Fragrance Innovation with Soliqaire™ Technology
The Estée Lauder Companies (ELC) has entered into an exclusive agreement with Exuud Inc. to introduce the Soliqaire™ fragrance delivery system to its premium luxury fragrance portfolio by the end of 2025.
Soliqaire™ uses a blend of plant-derived, biodegradable polymers to absorb and release fragrance while using a hardware platform to control the delivery of fragrance without the need for heat or aerosols, ensuring that the fragrance is long-lasting and environmentally friendly.
ELC’s collaboration with Exuud builds on its fiscal 2024 investment in the company, supporting transformative beauty technologies and brands through its Newly Incubated Ventures (NIV) division.
The collaboration demonstrates ELC’s commitment to combining cutting-edge technology with artisanal craftsmanship to usher in the future of luxury fragrance.
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