Estée Lauder Launches Skin Longevity Institute in China

The flagship brand of the Estée Lauder Companies will open a new retail store in China’s Hainan Province. The new store, called the Skin Longevity Institute, will offer a range of facials, skin analysis services and stock the Re-Nutriv line of products.

The Hainan store will span two floors and feature private consultation spaces, WWD reported. The concept will be rolled out to more locations in the near future, including Suzhou and Montreal, followed by Europe and the UK.

“The concept of longevity as the new luxury reflects a growing trend where consumers are increasingly focused on living longer and healthier lives, and they seek brands that offer not only exceptional products but also immersive luxury service experiences,” Justin Boxford, global brand president of Estée Lauder,