New world enters luxury cosmetic market formally

VIDIVICI launched the high-end series' New Order ', aiming at high-end customers in China.

On December 14, VIDIVICI, a high-end cosmetics brand owned by Shinsegae International, launched its luxury skincare series "New Order" to enter the high-end cosmetics market.
The New Order, which costs twice as much as VIDIVICI products in the past, is aimed at the recently fast-growing market for high-end cosmetics.

New world plans to use VIDIVICI to quickly develop into a high-end brand image in the Chinese market and attract Chinese customers who like high-end cosmetics.
VIDIVICI is very popular with Chinese customers and sales are expected to exceed won120bn this year, a fivefold increase from last year.

According to BNK investment securities, citing l 'oreal's survey data, in 2017, the global cosmetics market will grow by 4-5% compared with last year, while the high-end skin care market will grow by 12% compared with last year, which is expected to continue to grow with the help of the growth of Chinese tourists.
'New Order' presents VIDIVICI's modern and concise image in a more advanced way with the idea of building a New skin Order
Aim at modern female busy lifestyle, focus on high function, skin effect is immediate.

Through the combination of traditional Oriental skin essence secret recipe and lotus flower extract, invigorating, vitamin complex to provide nutrition and other effects of scientific combination, make the skin more healthy and bright, the series consists of skin care water, cream, cream and essence and other 6 products.
In January, New world plans to launch Serum, South Korea's first ambitious' New Order Active Serum 'VIDIVICI, which takes advantage of Dual Chamber technology.

New world VIDIVICI has made great efforts to develop high-quality products that can compete with global high-end brands. High-end cosmetics market has maintained a high growth trend in the world, and VIDIVICI, as a high-end brand, has also achieved success in China. We hope VIDIVICI can quickly stabilize the market on this basis.