Unilever's Indonesian Market Share Drops Due to Boycott
Unilever's market share in Indonesia has taken a hit after a boycott of Israeli fast-moving consumer goods companies. The maker of Dove already has to deal with fierce local competition.
The UK-based maker of Rexona saw its market share fall to 34.9% in October from 38.5% a year earlier, according to a report published by Reuters. Two of its brands have fallen out of the top 10 consumer brands in Indonesia, replaced by a domestic brand.
Indonesia, Southeast Asia's largest economy with a Muslim majority, sees multinational companies' presence in Israel as tacit approval of Israel's offensive in the Gaza Strip. In addition, local brands are usually much cheaper.
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