DKSH to Distribute Sunrise Metallic Pigments in Austria, Germany, and Switzerland

DKSH has signed an exclusive distribution agreement with Sunrise, a leading producer of metallic pigments, for Austria, Germany, and Switzerland. Leveraging its strong distribution network and service offerings, DKSH will leverage this strategic partnership to expand business opportunities in three key European markets.

DKSH's Performance Materials business unit will provide business development, marketing, sales, and distribution services for Sunrise's portfolio of innovative pigments, colorants, and other specialty chemicals in the DACH region.

Founded in 2002, Sunrise is a leading national high-tech enterprise specializing in advanced metal paste and powder solutions. Headquartered in Hefei, Anhui, the company operates five production bases and a dedicated R&D center, producing 20,000 tons of aluminum pigments and 50,000 tons of spherical aluminum powder annually. These high-performance materials serve global industries, including automotive, electronics, construction, and inks, meeting the most demanding technical requirements. By partnering with DKSH, Sunrise gains access to an established distribution network in the DACH region, technical sales expertise, and a broad customer base across the industrial and specialty chemicals markets.

Don Zhu, Board Member of Sunrise, said: "This partnership aligns with our mission to bring cutting-edge innovation closer to our customers. DKSH's regional strength and deep industry knowledge make it an ideal partner to expand the reach and coverage of our specialty chemicals portfolio. Together, we will strive for excellence."

Eugenia Krasnok, Local Business Line Manager for Specialty Chemicals in Germany, Austria and Switzerland (DACH) at DKSH, said: "We are delighted to bring Sunrise's innovative specialty chemicals to the DACH region through this new partnership. Their high-performance pigments and colorants are an excellent addition to our portfolio, and we are confident they will meet the evolving needs of our customers in the region."