DKSH to Distribute Point Grey’s Baby and Personal Care Portfolio in Vietnam

DKSH’s Business Unit Consumer Goods, a partner for companies seeking to expand their consumer goods business in Asia and beyond, has entered into an agreement with Point Grey Vietnam, a subsidiary of Point Grey Japan, to distribute the full range of baby and personal care products in Vietnam.

This strategic collaboration marks Point Grey’s entry into the Vietnamese market, with DKSH providing end-to-end Market Expansion Services to establish and grow the brand’s presence locally.

Point Grey has chosen DKSH to introduce its premium product portfolio to Vietnamese consumers. The agreement covers Wonder Baby premium baby diapers, Wonder Free sanitary pants, Wonder Wear adult care products, and Wonder Wipes, all manufactured in Japan to the brand’s quality standards, reflecting Point Grey’s commitment to consumer health and safety as its top design principle.

Under this strategic partnership, DKSH will implement an exclusive full-service distribution model, leveraging its expertise in modern trade and e-commerce channels to enhance product accessibility across Vietnam. The collaboration aims to bring Japanese-made, high-quality care solutions to Vietnamese families seeking premium products.

Richard Hon, CEO of Point Grey Vietnam, stated:“Partnering with DKSH is a critical step in our growth strategy for Vietnam. DKSH’s strong distribution capabilities, combined with its deep market insights, will allow our product line to reach more Vietnamese households, advancing our mission of providing superior care for babies, women, and the elderly.”

Kim Le Huy, Vice President, Business Unit Consumer Goods, DKSH Vietnam, added:“We are delighted to collaborate with Point Grey to bring high-quality Japanese care products to Vietnamese consumers. With our expertise in market expansion, DKSH is committed to working alongside Point Grey to drive growth in Vietnam, making Point Grey a strategic growth partner for us in the market.”

This partnership reinforces DKSH’s position as a trusted growth partner for international consumer brands in the Asia Pacific region. The addition of Point Grey’s diverse product portfolio to DKSH’s extensive distribution network underscores both companies’ shared commitment to delivering safe, innovative, and high-quality products that enrich the lives of generations of Vietnamese consumers.