Dubai Expo to Unveil Several Beauty Secrets

Leading beauty experts will offer novel tips to achieving a smooth and flawless look appropriate for every kind of occasion at the Beautyworld Middle East expo which kicks off on May 14 in Dubai, UAE.

The region’s largest exhibition for beauty products, hair, fragrances, and wellbeing, Beautyworld ME will feature more than 1,500 exhibitors from 60 countries in its 22nd edition, said the organisers.

The product groups at upcoming event include hair, nails and salon supplies; cosmetics and skincare; machinery, packaging, raw Materials; personal care and hygiene; and fragrance compounds and finished fragrance.

A special feature, billed as a must-attend for the myriad makeup artists and beauty professionals in the region, will be presented during the three-day event by Madi International, a leader in salon furniture supply and beauty products  in association with Mehron,  one of the leading performance Makeup brands in the world

The programme will be held in conjunction with makeup and beauty specialist Farah Molana, the CEO of Afrina Group and her makeup specialist team. 

"Face it! by Mehron and Madi International aims to explore the different looks that can be achieved using Mehron makeup," remarked Maya Hanna, the corporate trade and marketing manager at Madi International.

The programme, to be held over three days of Beautyworld Middle East 2017, will feature leading experts demonstrating various tips and tricks to achieve a smooth and flawless look appropriate for every kind of occasion.

"The tips and tricks of achieving a flawless look, and the intricate artistry required to be a successful modern makeup artist will be in focus at the inaugural Face it!," she added.

"We shall showcase and share tips and ideas on how one can enhance their confidence behind different looks to get through daily challenges. We’ll present trends never seen before right from our exhibition stand through interactive live stage performances," revealed Hanna. 

“This year we intend to surprise the audience with the most spectacular presentations and demonstrations that will captivate the audience and get them involved in many different ways,” she added.

During the three days will see the demonstration of six different looks to match various models and personalities for occasions ranging from day to night and sunlight to spotlight. 

On Day Two will feature makeup tips for tired eyes and tips using various products as well as a demo of bridal makeup, said Hanna. 

Day Three will feature the use of bronzing gel, lip trends for 2017, colour correction concealer and Mehron’s 12-coloured compressed powder highlight couture palette. There will also be live demonstrations on volunteers from the audience, she added.