Convergence and Breakthrough of Wanyi Pilan Distributor Association

The most benefit of spring is to see Shaoyang from the tobacco and willow. March 17, Shaoyang Xianglin Windham to Zunhaoting Hotel, full of spring, high friends. In 2019, Gabrielle Group Wanyi Pilan Distributor Club will hold a grand meeting here. More than 100 dealer partners of Wanyi and Pilan Palace gathered to witness the solemn moment when the two brands jointly pledged their oath.

Shi Yisen, deputy general manager and director of marketing department of Gabrielle Group Full Decoration Division, delivered a speech at the meeting. He pointed out that the current home decoration industry is full of various uncertainties. To buy health with money and pursue the spirit of craftsmen returning to their original state will become a foreseeable future. The new generation of consumers are willing to pay for technology, experience, design and service. Coatings manufacturers must solve the problem from "buy" to "buy well", provide convenience for purchase, improve the quality of consumer goods and consumption style, and transform from a single service provider to a one-stop solution provider. Based on this, in 2019, Wanyi and Falan Palace are aggregating brands, focusing on products, two-track parallel, aggregating and gaining momentum. With more perfect team structure, more mature dual-brand operation and promotion model, create a profit model combining advantages. Xiao Hui, Sales Director of Wanyi Project Department, delivered a keynote speech on "Aggregation and Breakthrough" at the meeting. He pointed out that since last year, Vanke has exploded the whole industry with a sound of "living". The upgrading of the Volkswagen "Jetta" model to "Jetta" brand and the rise of artificial intelligence have shown the scale and centralization of industrial management. The phenomenon of "the strong will always be strong" has become increasingly prominent. Over the past year, the market environment has not been optimistic. The transformation of big brands is difficult, while small brands are difficult. But Gabrielle broke through the market, not only art paint wells blowout growth, waterproofing accessories are in the ascendant. Wanyi has achieved double-digit sales growth, opening dozens of new professional customers. In 2019, Falan Palace will integrate into Wanyi and realize the strategy of "1 + 1 & gt; 2". The two brands will improve Wanyi product system and form good complementarity in the terminal market. The company will carry out the strategy of supplier of painting solution, build up fist products and star projects, strengthen Wanyi characteristic marketing mode, devote itself to excavating from traditional coatings to waterproof auxiliary materials and artistic coatings projects, realize the common development of the two brands, and create a profit model of one-stop painting solution. Peng Yuanchong, Sales Director of Art Paint Project Department of Carbury Group, also gave a keynote speech on "Aggregation and Breakthrough", giving a clear idea on how to aggregate and break through to win the future. He pointed out that the current paint industry, market shuffling is intensifying. Manufacturers that can't be transformed will be eliminated by the paint market! ___________ In order to realize the rapid development of Fairland Plaza brand, at the end of 2018, Gabrielle will integrate Fairland Plaza into the group's large plate, so as to achieve the full marketing of art paint projects by using the whole group and existing resources. The Wanyi and Pilan Palace gathering aims to create a single brand platform for mutual use of resources and enhance the profit points of partners. Compared with many wall decoration materials, art coatings have different sales modes and operation requirements due to different processes, effects and positioning. In order to break through quickly in the new situation, we must undergo the transformation from professional stage to customization stage and then to leading stage. Only when we are truly professional, we can make everyone a designer, let customers ignore products and pay more attention to solutions, and let tools become marketing, can we truly lead the development of the industry. During the meeting, excellent distributors were also commended. Participants also visited the Shaoyang Pilan Piao Experience Hall. The tall image of the store touched many dealer partners. In the afternoon of the same day, Mr. Shi Wei, an intellectual marketing expert, was hired to share the theme of "Precision Promotion Execution is the King". The teacher pointed out that the essence of new retailing is based on the reconstruction of people's and goods yards. We need to do a good job in telemarketing, old customers, non-business alliances, terminal interception and Wechat marketing, five major actions to promote and drain.

Friendship interaction is a necessary tool to follow up customers in the new retail era. Friendship circles need to send out brilliant beauty, entertainment jokes, marketing, brand implantation, in order to get twice the result with half the effort. As the second largest comprehensive brand of Carbury Group, Wanyi is committed to providing consumers with one-stop product service system. The brand idea of "one in a thousand miles, livability first" has been deeply rooted in the hearts of the people. As a professional art paint brand of Carbury Group, Falan Palace has a very important position in China's art paint industry with its rich products, good reputation and professional services. Its unique products and personalized services directly hit the high-end consumer groups.