Statistics from the Bureau of Statistics: The architectural coatings industry will maintain steady growth!

According to data from the National Bureau of Statistics, from January to June this year, the building materials industry had stable production and a rapid increase in output. As a subdivision of the building materials industry, architectural coatings have entered thousands of households and are closely related to the lives of residents.

In recent years, under the guidance of the national compulsory building external thermal insulation, building energy-saving renovation and other policies, we have advocated integrated solutions for building external thermal insulation and coating systems. Brings new development opportunities. So, what is the current development trend of my country's architectural coatings industry? What challenges and opportunities will be ushered in in the future?

The proportion of environmentally friendly coatings continues to increase

Liu Jie: According to the "Thirteenth Five-Year Plan" of the coating industry, the total economic output of the industry has maintained steady growth. It is expected that in the next 5 years, the total economic output of the whole industry will also maintain steady growth, with an average annual growth rate of about 4% in total output value. By 2025, the total output value of the coatings industry is expected to increase to about 370 billion yuan; the total output of the coatings industry is expected to increase to about 30 million tons based on an average annual growth rate of 4%.

It is estimated that by 2025, environmentally friendly paint varieties will account for 70% of the total paint output. There are more than 2 paint manufacturers with sales of more than 10 billion yuan, 8 paint manufacturers with sales of more than 5 billion yuan, and 20 paint manufacturers with sales of more than 1 billion yuan. The paint output of the top 100 paint manufacturers accounted for more than 60% of the total output.

Renovation of old houses is becoming a new driver

Liu Jie: In 2014, the architectural coatings industry entered a new normal of development, the development speed slowed down, and the output growth rate dropped from an average of about 18% from 2000 to 2013 to single digits. Affected by the new crown pneumonia epidemic in 2020, production still increased by 3%. The growth momentum of architectural coatings has gradually shifted from being driven by real estate investment to being jointly driven by real estate investment and old house renovation. The driving force for real estate investment is gradually weakening, and the driving force for the renovation of old houses will gradually increase. In 2019, the renovation of old houses will account for more than 1/3. After a long period of time, it will gradually transition to developed countries, mainly driven by the renovation of old houses.

At the same time, architectural coating products continue to develop from monochrome flat coating to colorful, texture, functional and environmentally friendly. The Internet + architectural coatings marketing model innovation is developing, and intelligent production has begun.

The concentration of architectural coatings companies has gradually increased, and the role of brands in marketing has expanded. Especially after the new crown pneumonia epidemic, small architectural coatings companies have increased the pressure to survive, and architectural coatings technology innovation is an important direction for the architectural coatings industry. my country's architectural coatings market is open and has become a major part of the world's architectural coatings market. World-renowned architectural coating companies have established factories in our country one after another, and technical exchanges have become more frequent, which has brought my country's architectural coating technology close to the international level. However, my country's architectural coatings also have their own characteristics. The exterior wall coatings have higher requirements for stain resistance, pay more attention to decoration, and have a soft spot for bricks. Imitation stone and brick are very popular. Therefore, the industry as a whole shows that the driving force for innovation is slowly growing, and the industry continues to move towards high-quality development.

Expand market space and improve industrial structure

Liu Jie: First of all, under the general trend of national economic slowdown, the development of architectural coatings will further slow down in the next five years. In this context, technology innovation, service innovation and marketing innovation are closely focused on building energy conservation, environmental governance, and renovation of old houses. Architectural coatings are expected to grow steadily, with an average annual output growth rate of about 5%

In addition, as the country implements the "One Belt One Road" initiative, the opportunity for architectural coatings as a supporting product to go to overseas markets has increased. According to actual market conditions and transportation distances, architectural coatings companies can also choose to transport products domestically or set up factories overseas.

Especially in the next five years, companies with great development potential should propose the goal of cultivating brands with global influence. Establish a fair and just architectural coatings market, so that various architectural coatings companies can develop in accordance with the natural rules of survival of the fittest in the market competition.

At the same time, it is extremely important to pay attention to market development in new downstream application fields and to find new growth for the development of the industry. The growth momentum of architectural coatings has gradually shifted from being driven by real estate investment to being jointly driven by real estate investment and old house renovation. Statistics from the Bureau of Statistics show that in the 36 years from 1981 to 2017, my country has built 73.2 billion square meters of houses, of which 47.5 billion square meters of residential houses, accounting for 2/3. Based on this estimate, there are at least 60 billion square meters of existing buildings, and the old house renovation market has great potential. Among them, the transformation of old communities has become the focus of 2020 and beyond.

The digital economy has become the commanding height of a new round of global industrial competition and an important engine for future economic development. Companies should rethink their business models and customer relationships, and actively use online live broadcasts to promote brand marketing. Internet + architectural coatings marketing model innovation, such as the Internet of Things, big data, artificial intelligence, etc., should firmly grasp the new wave of technological development and accelerate The innovative development of the digital economy will seize the innovative high ground for competition and cooperation in the digital economy.

It is worth noting that technological innovation will lead the development of the industry. Therefore, in the future, the development of architectural coatings technology should pay attention to the following directions: the application of silica aerogel in architectural coatings, the stability of water-based colorful coatings, the progress of large-scale production problems, the color matching and expansion of reflective thermal insulation coatings, and the automatic The research of cross-linked architectural coatings, the research of inorganic-organic composite architectural coatings, integrate innovative products with multiple technologies to improve the performance of architectural coatings and increase their functions.

Finally, environmental protection issues in the architectural coatings industry should not be underestimated. The environmental protection problems faced by the coatings and related industries in the development process mainly include: VOCs emissions, three wastes exceeding emission standards, and heavy metal pollution. Therefore, the coatings industry must eliminate excess production capacity, optimize industrial structure, improve efficiency and innovation capabilities, and strive to basically achieve carbon peaks by the end of the "14th Five-Year Plan" period.