The development status of the soda water industry: the overall market size has surged, and there are many types of brands(1)

When summer arrives, a variety of sodas are placed on supermarket shelves. Not only do they have a variety of flavors, but they are also labeled as "sweet-free" and "0 fat". Searching for "soda water" on the online shopping platform, domestic and foreign brands have gathered, and the sales volume is considerable.

"Soda water is healthier than carbonated drinks, and it tastes better than pure water, and the taste is not greasy." Consumer Ms. Wu told reporters that she has been drinking soda water for nearly 5 years, and she stocks two boxes every summer. in the fridge. "Now there are more and more soda brands sold in supermarkets, and there is even a feeling of picky."

Ms. Wu’s experience is not an isolated case. In recent years, a new force in China's soda market has emerged, and consumption has increased sharply. Soda water categories have entered a stage of rapid growth and rapid expansion. People can't help but sigh, why is soda so hot?

A few days ago, the "China Soda Water Industry Market Development Prospects and Investment Forecast Analysis Report" released by the Prospective Industry Research Institute shows that the overall domestic soda water market in 2019 is about 15 billion yuan, and it is predicted to reach 32 billion yuan by 2025.

It is understood that the soda water category is subdivided into natural soda water and synthetic soda water, which belong to packaged water and beverages, and are products of different categories. At present, most of the synthetic sodas are on the market, and there are not many natural soda brands, mainly because natural sodas are scarce.

From the perspective of competitors, major beverage brands have joined the "meander" one after another. Dozens of brands including Wahaha, Nongfu Spring, Tsingtao Brewery, Shudayuan, Mingren, Watsons, Yiquan, Yineng, etc. have successively launched their own soda drinks. , But overall the soda beverage market is relatively fragmented and has not yet formed a leading enterprise.

China’s food industry analyst Zhu Danpeng believes that China’s soda water market is currently entering the final stage of the introduction period. After nearly 10 years of publicity to consumers, the concept of soda water has been recognized by many consumers. With the rise of consumer health awareness, the future development of the soda market is worth looking forward to.

The reporter visited and found that the packaging of soda products in shopping malls is often marked with words such as "0 sugar, 0 card" and "weak alkali", forming a differentiated brand positioning through the main health brand to attract consumers.

In recent years, as the concept of health management continues to deepen, products with great health attributes like soda water are naturally favored by consumers.

"The sugar content of soda water is lower than that of ordinary sweet drinks, and it is healthier. In terms of taste, soda water is better than pure water. In particular, drinking sugar-free soda water is a healthier way to replenish water." Capital Health Nutrition Wang Xufeng, president of the Gastronomy Society, summarized after analyzing and comparing some common drinks on the market.

In addition, there are many flavors of soda, not only white peach flavor, passion fruit flavor, grapefruit flavor and other flavors, but also divided into airy or airless in taste, providing consumers with more choices.

However, Zhu Danpeng also reminded that artificial soda water is actually sold more on the market, and artificial soda water is also chaotic in terms of the level of raw materials and the proportion of added ingredients. It does not even rule out counterfeit and inferior products and low quality and high prices. , Consumers should pay attention to distinction when buying.

On the whole, consumers' demand for beverages has been upgraded from rigid demand consumption to enjoyment consumption. The taste, efficacy, brand and even high-end positioning are increasingly valued by consumers.

Zhu Danpeng said that the popularity of soda is a microcosm of the upgrade of the entire beverage industry and consumption. The continuous emergence of beverages from coffee to new Chinese milk tea is a testament to the development of the beverage industry.