Spanish beauty giant Puig launches hitech perfume with SIEMENS home appliances

The Alchemist Atelier opened the first custom perfume flagship workshop in Paris to create personalized perfume for customers. 

Recently, The Alchemist Atelier opened its first custom perfume flagship workshop in Paris to create personalized perfume for customers. The new store is located at 36 Etienne-Marcel Street, Paris, with a space of 100 square meters. 

 The Alchemist Atelier's perfumer will help customers choose fragrance, and then use custom app and SIEMENS networking equipment Scent Creator mixed raw materials to make custom perfume. At present, there are 16 kinds of back tone and 18 kinds of mixed fragrances, all of which are derived from the fragrance giant IFF.

The Alchemist Atelier comes from the cooperation agreement signed by SIEMENS Siemens Bosch Hausger Hausger te and the Spanish perfume and luxury group Puig in 2018. The two sides have established a joint venture company Noustique.

In order to make the production process more interesting and inspirational, The Alchemist Atelier also made visual presentation of finished perfume, so that customers can quickly understand the composition of spices and adjust their needs and expectations for products. Scent Creator also generates and stores prescription data in order to help customers share their fragrance through app while mixing perfume. The Scent Creator equipment is also available for sale at 59 euros, so that customers can make perfume at home.

The Alchemist Atelier currently uses a reservation system, with a service time of 1.5 hours and a maximum number of single-visit customers of 6.

So far, Scent Creator technology is still being tested exclusively by The Alchemist Atelier, but it is likely to cooperate with other perfume brands such as L, Artisan and Parfumeur in the future. L'Artisan Parfumeur, a member of Puig Group, is considering launching customized services in stores in the future.