Seasonal fruits are on the market in large quantities and prices are falling

It is the season when a large number of seasonal fruits are on the market. Rising prices in the past few months have made "fruit freedom" a bit difficult. Yesterday, a reporter visited the fruit market in Daocheng and found that the prices of apples, pears and other fruits are still high. However, a large number of fruits are on the market in various seasons. Some fruits are markedly reduced in price, and some fruit wholesale prices are even halved. At a fruit supermarket on Henan Road, East of Dinghai, Zhujiajiajian watermelon was placed at the entrance of the store, with a price tag of 2.98 yuan per 500 grams. Citizen Lin Xiyunbian carefully selected, while sighing: "At the end of May, when it was just on the market, it sold for 5 yuan a kilogram, a watermelon to 50 yuan, think about some reluctance. Seeing the price reduction these days, I'll buy one and try it. He picked out a small one, weighing 67 kilograms and 20 yuan. In a fruit supermarket on the road to the textile mill, there are several watermelons with different prices: horse melon 2.58 yuan per 500 grams, Zhu Jiajiajiajian watermelon 2.98 yuan per 500 grams. The owner told reporters that now the local watermelon has been listed in large quantities, the price will naturally decline. "In May, foreign watermelons also sold for 5 yuan a kilo. Now the price of the local watermelon has dropped another yuan per kilogram than it was a dozen days ago. It will be about half cheaper than when it was just on the market. In Dayu fruit wholesale market in Zhoushan, fresh fruits of various colors and seasons are filled with stalls, of which watermelon accounts for the majority. Yan Shankang, general manager of the market, introduced that the wholesale price of watermelon in recent days was 1.8 yuan per 500 grams. "Compared with the beginning of the market, the price of watermelon dropped by about 40% in more than a month, and it is estimated that it will slow down. Other melons also have different degrees of price reduction.
In a fruit supermarket on Dinghai Textile Mill Road, many varieties of peaches were placed in prominent places. Ordinary peach 6.8 yuan per 500 grams, Fenghua peach 10.8 yuan per 500 grams... The owner, Mr. Lin, told reporters that peaches have recently become one of the favorite fruits of many citizens. Fresh listing of more than one variety of peaches also lowered the price of nectarines, which had previously been the leading brand. "Last month, it sold for 89 yuan a kilogram. These days, it's only 6.98 yuan. It's a lot cheaper." Mr. Lin said. Yan Shankang introduced that the wholesale price of nectarine, which is on the market in large quantities, has been halved due to the recent impact of other peaches. "The wholesale price at the beginning of last month was 9-10 yuan per kilogram, but now it has dropped to 34 yuan per kilogram." He said that the main reason for the price reduction of nectarines was the impact of the market and that peaches were not suitable for storage. In addition, local grapes and Jintang plums are also on the shelves of various fruit supermarkets. "The wholesale price of grapes now averages more than 5 yuan and 1 kilogram, which reached 10 yuan and more than 1 kilogram at the beginning of last month when it was on the market. Jintang plums are coming up these days. The wholesale price is 45 yuan a kilogram. The price is not too high.
So what changes have taken place in the soaring prices of apples and pears in the previous period? At a fruit store on Dinghai Airport Road, reporters saw that the price of apples varied according to the variety. The retail price of a fist-sized apple is more than 10 yuan. An Apple named "Old Farmer" sells for more than 14 yuan per 500 grams. Ms. Dong, a citizen, carefully selected five apples with a price of more than 40 yuan. She could not help exclaiming, "Now the apples are still so expensive." The staff of Kejianfei Super Fruit Wholesale Center in Donggang told reporters that the prices of apples, pears and so on remained firm despite the large number of seasonal fruits on the market. "For example, Red Fuji with medium or small size sells for 10.8 yuan per kilogram, which is only a medium variety. The same is true of Crown Pear, which is still in the high position of more than ten yuan and one kilogram.
Yan Shankang said that he was surprised by the high prices of apples and pears, which were rare in decades. He said that apples were the best selling fruit in the wholesale market, followed by pears and bananas, which accounted for 50% of the total sales in the wholesale market, and other fruits together accounted for 50%. But because of the high price and the "depression" of other seasonal fruits, their sales fell by about 30% compared with the previous period. "This means that the price of this kind of Apple has peaked and nobody will eat it if it's expensive." He said that in a few months the new Apple will be on the market, and then the price of the apple will return to reason.
However, some people said that the price of fruit in general is still higher than in previous years. Industry insiders said that with the continuous listing of seasonal fruits, there is still room for price reduction of some varieties.
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2026-07-09
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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