Hyosung to Strengthen Presence in European Market

Hyosung Group, leading textile manufacturer, is collaborating with French textile mill Sofileta to strengthen its presence in European market. Hyosung Creora marked the 25th anniversary of its product, Creora, with a marketing campaign for Europe with Sofileta. Hyosung Creora had presented fabrics developed with Sofileta at the Interfiliere Paris 2017.

Hyosung Group Chairman Cho Hyun-joon in an inauguration ceremony in January emphasised building business competences to the highest level and promised a full support for efforts to deliver the world’s best quality and services.

Interfiliere Paris 2017, organised in Paris during July 8-10, 2017, is the largest lingerie and swimwear exhibition. The fabrics captivated summertime European customers as they were made of creora Fresh, which is Hyosung’s excellent odour neutralising spandex.

Sofileta is a global textile company based in Lyon, France, specialising in textiles and dyeing. Hyosung is strategically cooperating with Sofileta to attract French and other European customers.

“Hyosung has collaborated with Sofileta since Creora was developed, and we will continue to maintain our partnership to keep pace with rapid changes in the apparel industry.” Hyosung’s global marketing director Ria Stern said.

With chairman Cho Hyun-joon fully supporting the global market, Hyosung has participated in textile exhibitions around the world to expand its geographic market area.