Haikou mooncakes are popular for their 'fresh' small packages on the market

Mid-Autumn Festival is still some time away, many supermarkets in Haikou have rushed to "fresh" mooncake promotional areas. Recently, Haikou Network reporters visited and found that, in addition to the taste of new, strange and special, this year's mooncakes are mainly scattered, small and light, small packages of mooncakes sales "hesitate" to rise. Recently, Haikou Net reporters saw various kinds of mooncakes on the shelves of Haikenlu and some supermarkets of International Trade. There were many kinds of mooncakes in bulk and in cylinders, but few in gift boxes. The variety of moon cakes is rich and varied, and the traditional flavors such as fruit and Wuren are still the main ones. New varieties such as banana milk, Chinese yam wolfberry, golden grapefruit and orange peel attract people's attention. Although the Mid-Autumn Festival has not yet come, there are not a few people who come to buy fresh food. "Buy pineapple, peach and Hami melon for your son and daughter-in-law, five kernels for the old man and egg yolk for yourself. This mooncake in bulk tastes good and it's not expensive." Ms. Wang, who is choosing mooncakes, said that compared with boxed mooncakes, bulk mooncakes are more affordable and have more choices.
According to the supermarket sales staff, early listing of mooncakes is to create a festive atmosphere. At present, bulk mooncakes in supermarkets sell well. In a bakery of International Trade, Haikou reporter saw that the mooncakes sold on shelves are also bulk mooncakes. "The"Soviet-style mooncakes"baked and sold in our shop are very popular with young people and sell very well." The salesman said. At the same time, Haikou network reporters visited the market and found that the mooncakes in Haikou have not been listed on a large scale, and some supermarkets only have some bulk mooncakes at present. Supermarket salespeople said that gift-box mooncakes usually wait until the beginning of September before a large number of listings.
In addition to being the first to be sold in time, many bakeries have continuously introduced new types of mooncakes to cater to the personalized needs of consumers. "There are chicken shreds in the moon cake pie. Wenchang chicken moon cake sounds dark, but it tastes good." Ms. Chen, who came to a bakery to buy mooncakes, recommended a "dark" Wenchang chicken mooncakes to Haikou. She said that the mooncakes, which perfectly combine the taste with the local characteristics of Hainan, were loved by her family.
In addition, Haikou reporters typed in "Qihua Moon Cake" search on the Internet and found that only unexpected "Qihua Moon Cake" could not be made. Besides Wenchang chicken mooncakes, salmon rice ball mooncakes, instant noodles mooncakes, Laotan pickles and hawthorn moon cakes, braised crayfish mooncakes, and waist, durian, coriander, salted fish, garlic paste and other taste of mooncakes can also be bought online. These "dark black" mooncakes sell well. Small packaged mooncakes are popular
among bulk mooncakes, this year's mini-mooncakes are very popular. In Friendship Sunshine City Wanghao Sunshine Supermarket, there are many mini-versions of moon cakes, all in bulk, weighing 23.9 yuan per kilogram. There are pineapple, peach, Hami melon, purple potato and other flavors. Mr. Lin, who was shopping in front of the mooncake stall, saw a mini-banana milk-flavored mooncake. He told Haikou. com: "This kind of mooncake is small and has a novel taste. He is going to buy some to taste it." Haikou reporter found that the popularity of mini-mooncakes baked now is higher than that of ordinary bulk mooncakes, and young people are the main consumers. "Fresh and not greasy, one mouthful at a time, do not worry about not eating, but also choose a variety of flavors." Ms. Li said that she would buy some mini-baked mooncakes in the bakery or Dad's tea shop every year. They had a variety of tastes and were liked by the family's old people and children.
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2026-07-01
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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